Fashion influencer marketing


Influencer Marketing Trends


Influencer marketing seems recession-proof as TikTok's rise is creating even more opportunity for marketers to leverage this channel. As a result, marketers are becoming more comfortable with content formats popularized on Instagram and YouTube.

Download a complimentary copy of the “Influencer Marketing” analyst report for eMarketers forecast, best practices for monetization and measurement, as well as trends and growth projections for this key marketing channel.

Download the Report


This report looks at:

  • Which platforms will be most effective for influencer marketing through 2024
  • How marketers can lean into short-form video, including Instagram Reels, new TikTok features, and YouTube Shorts
  • Instagram’s dominant status in the space, TikTok’s rise, and where that leaves