Key insights from LTK’s 2021 Gen Z Influencer Shopper Study
Gain important insights on the Gen Z shoppers who influence purchase decisions the most – and where. These research-based discoveries can help you improve campaign targeting and messaging, and make your influencer program a success.
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Hear from LTK on how they build influencer Gen Z followings and learn:
What percentage of influential shoppers are Gen Z
The amplification Gen Z provides to influencer campaigns
Key generational characteristics and how to best engage them
The social platforms they use most and how they use them
How Gen Z shoppers drive influencer recommended sales
Shopping categories Gen Z cares about and impacts the most