LTK launched Creator rankings and benefits to give you greater transparency around your earnings level and to support your business.
How does it work?
Your Creator ranking will be locked in every 6 months, when the periods end on December 15 and June 15. Your overall ranking for a period is based solely on gross commissions, not total earnings which includes brand collaborations. Your overall ranking in that period, which you can track in the weekly ranking emails as “period-to-date,” determines which benefits level you fall into for the next 6 months. You will receive a weekly ranking update every Tuesday showing your progress (only if you rank within the top 5,000 Creators for the previous week).
Reminder: Make sure you are subscribed to our emails to receive your weekly progress by updating your preferences here.
Each ranking tier has exclusive support offerings tailored to you and your business at that growth level. These rankings and benefits will continue evolving to provide you with the best support to grow your community, engagement, and earnings even further. Check out our FAQs at the bottom of this page for more info!
LTK Platinum
LTK Elite
LTK Icon
LTK Insider
All LTK Creators
LTK Platinum: Top 50 Creators
As an LTK Platinum the highest earnings level, you will receive an exclusive LTK white-glove experience with bespoke communications, strategies, and resources to ensure your business maintains Platinum status.
You are ranked based on 4 metrics: gross commissions, total earnings (commissions and collaborations), video views, and follower visits. Your gross commissions determine your ranking, which dictates your distinct set of benefits.
We absolutely understand how meaningful the Summit experience was, and we want you to know your partnership is still deeply valued at LTK. While the current Summit is reserved as a benefit for creators in LTK Platinum, you still have direct, personalized support from your Account Executive. They're here to provide you with one-on-one strategy, insights, and tailored guidance to grow your earnings and get back into LTK Platinum, unlocking benefits like Summit attendance again. In the meantime, make sure you are subscribed to our emails so we can send you invitations for other event opportunities throughout the year that bring creators and the LTK team together in person as we’d love to see you at those too!
Our team is exploring the possibility of this. While we would love to have these metrics in the app, for the foreseeable future these rankings will remain available by email only. Our team will continue to send you push notifications when new ranks are revealed each week each Tuesday.
We will assess eligibility biannually, on December 15 and June 15, for the six months of performance prior. At that time, you will receive notice of your 6-month ranking and the corresponding benefits you unlocked. Your weekly rankings are meant to help you understand your performance continuously, but a specific ranking in a given week does not guarantee receipt of the long-term benefits. As noted above, those are determined based on sustained performance and measured bi-annually.
First, be sure you never miss an update by subscribing to your LTK emails. We only share rankings for the top 5,000 Creators. If you are subscribed to LTK emails and did not receive a weekly rank email, then you did not fall into the top 5,000 for that particular week.
This will be based on the final rank that you achieved for the prior period. If you ranked 1-50 you will receive Platinum benefits, 51-100 you will receive elite, so on and so forth…
No, your current tier or ranking does not impact your ability to be cast in collabs. The most effective way to be considered is to organically link to the brands you genuinely love and want to work with. When your audience consistently sees you recommending a brand, it builds trust and drives sales, both of which show brands that your content converts and you’re a strong investment. Remember, brands want to partner with creators who share daily, lifestyle video content that showcases how you authentically use a brand’s products in your everyday life. This kind of content helps brands reach and appeal to new customers, builds stronger brand affinity and increases your chances of being cast in future campaigns.
After starting the program last year, we reviewed the feedback we received from all of the benefits at the various levels and wanted to keep the most meaningful benefits for all ranking tiers. Some less service-focused benefits were revised to ensure we’re providing the most impactful and reliable support to creators. For example, benefits like “invites to global or exclusive events” were removed because we can’t always guarantee that those events will take place during a given time period. To ensure that you will receive event invites as opportunities come up, please make sure you are opted in to receiving emails from LTK.
Retailers provide data at various times, which may cause historical rankings to fluctuate throughout the month. If you see “NA” populate in your ranks, this means you do not have any ranking data for the week and are not in the top 1% of Creators.
You'll be given custom goals based on your most recent performance. Once you reach a goal, you'll advance to a new goal level and be given a new goal to unlock potential earnings and access to Brand Collaborations. If you don't reach a goal, no worries! You'll either be given the same goal or a slightly lower goal for the next period to ensure you are able to grow at a steady pace, as this program is designed with you in mind.
Goals are based on your current performance.
Once you achieve your goals, you’ll move to the next goal tier.
If you miss your goals or get off track, no worries! You can restart at your own pace and try again.
Styled content streak badges & rewards
In addition to Performance Goals, earn badges for posting styled content for consecutive days in a row to unlock a streak. Plus, get the opportunity to win exciting additional rewards for your great work, like in-app feature opportunities.
LEGAL TERMS & CONDITIONS
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