LTK x Coffee Brand Influencer Campaign Case Study
Learn how a coffee brand partnered with LTK Creators to run an influencer marketing campaign to increase subscriptions.
3k
CLICKS
100%
ALL GIFT SETS SOLD VIA LTK
Summary
A coffee brand partnered with LTK to find the right Creators to help them run a seasonal Creator campaign during the brand’s peak spending period.
Goals
Drive traffic, increase sales, and increase subscriptions for their gift sets.
Approach
LTK curated a list of different Creators with high engagement and whose content style and target audience aligned with the brand’s. The content deliverables included trying, styling, and showcasing what they loved about the gift set and coffee box subscriptions, and giving advice on why it would make the perfect present. The content was made shoppable and trackable via posting to LTK and was then cross-promoted on each Creator’s social feeds and stories over a 12 week period.
Results
- LTK Creators sold out the gift sets. 100% of the products were sold within the LTK shopper app.
- Content reached 2.8M people on social
- 3K clicks
- AOV +12% YoY
Ready to learn more?
Let's connect to learn more about how brands can leverage LTK to reach their campaign goals while growing and scaling their business.
