The ultimate guide to influencer marketing for home decor brands
Learn how home improvement, interior design, and home decor brands work with influencers to increase brand awareness, improve brand sentiment, and exceed growth goals.
Start Building Home Decor Brands with Creator Commerce™
Learn how CPG brands can leverage influencer marketing to drive results
Watch the on-demand webinar
Trusted for their reviews and opinions through authentic content
Always aware of new trends
Adaptable to specific niches for unique, targeted campaigns
The most agile, cost-effective, and trackable sales channel
Excellent digital content creators and brand collaborators
More influential than paid advertising according to LTK’s national shopper study
Influential Shoppers grow influencer recommended sales and engagement 2X
Aligned design preferences
To remain authentic to their dedicated followers, home influencers partner with brands that make sense for their personal aesthetic, beliefs (e.g. sustainability), and lifestyle.
If they lose authenticity, they lose followers, and you don’t get results. Working with an expert in influencer management helps you sift through the sea of influencers for best-fit casting from the start.
Inspiration
A mood board, along with any helpful messaging, can inspire the influencer to bring the content to life in a way that represents your brand identity.
Unique, trending decor
The unique content creator is looking for new, eye-catching ways to decorate and furnish their home – whether that involves classic essentials or trendier accessories. Where possible, tap into your most unique services, furnishings, and offerings to highlight across your influencer marketing campaigns.
Eco-friendly initiatives
Does your brand have any environmentally conscious values, statements, or initiatives? Influencers can spread the word about how you’re impacting the world. This helps improve your brand perception and sets your business apart.
Creative freedom
Home design is creative at its core. Allow your influencers to interpret campaigns and create content that balances your brand identity with their personal, stylish, and themed brand.
Customer-centric services and policies
Influencers want to promote brands that value the customer, especially in an industry full of large and expensive purchases. Working with them will drive the narrative that these purchases are smart and meaningful, and that they’ll be in good hands.
Subtlety
For home design brands just starting out with influencer marketing, it’s smart to begin with featuring products from a smaller price range. Influencers know this is the way to nurture their followers into committing to larger purchases over time.
Clear contractual terms and conditions
Your contract is the start of a collaborative partnership. Provide your influencers talking points, brand information, and helpful tips for deliverables without being too prescriptive.
The world’s most successful global creator network
How Can Your Home Brand Benefit from Influencer Marketing?
Nearly every type of home furnishings brand can benefit from influencer marketing. Whether you’re in indoor and outdoor furnishings, appliances and entertainment, cookware, bedding, cleaning products, furniture, and textiles, influencer marketing can be the key to exceeding your growth goals.
The most successful influencer platform is now available in self-service for LTK brands
Mixing high-end and low-end
As mentioned, most consumers today are balancing furnishings from luxury home decor brands and budget-friendly, lower-end pieces. Your audience follows influencers who speak to both ends of the design spectrum.
Maximising small spaces
With the home office boom, people started getting creative. This trend continues today and won’t be slowing down. Renters and homeowners alike are looking for ways to improve the look and functionality of their smaller spaces, and need ideas for how to do it.
Smart homes getting smarter
Tech doesn’t stop. Smart home technology – like sound systems, security cameras, and even light fixtures – is a growing trend. If your home brand offers tech-enabling products and services, influencers can spread the word about their firsthand experience.
The kitchen refresh
The kitchen is often thought of as the heart of the home and people are revamping this family space more than ever. Kitchen-related search terms such as ‘kitchen renovation’, ‘dining room table’, and ‘barstools’ have seen triple-digit growth in LTK App searches. If your brand calls for it, you can tap into this trend and live at the heart of the home-obsessed consumer.
Minimalism
Many consumers today are doing more with less. Minimalists make statements with unique, eye-catching pieces (specifically greenery, open storage, and wall decor). Any home brand can act on this trend, with the help of the right minimalist-minded influencers.
The wrong influencer relationships
Inconsistent influencer outreach
Unclear influencer-brand communication
Lack of ROI
Messy influencer contracts and proposals
Lack of campaign focus
Wasted time on the wrong metrics
Join the most impactful influencer marketing platform.
- Hundreds of thousands of lifestyle creators globally
- Advanced Audience Reporting
- One million brands worldwide
- 30M+ monthly shoppers on LTK 5-Star rated app
Creating successful influencer marketing campaigns
Consider these tips for a successful home decor campaign strategy.
1 — Don’t stretch your budget too far
Allocate enough of a budget to meet all your long-term and short-term goals. Stretching a small budget across too many goals will likely yield an unsuccessful campaign.
2 — Create an audience-specific offer
Give your influencers something of value they can offer their followers, such as promo codes, discounts, a free service – all incentivising them to go from just dreaming of a renovation to putting it into action. Your brand could also offer a simple quiz or a helpful guide that consumers can use to envision their space with your products.
3 — Be generous with gifting
Homeware brands should be as generous as possible when gifting or lending items to influencers. This sweetens the influencer’s experience and what they share with their audience.
4 — Set campaign expectations
Be direct with your influencers about what you expect from the campaign, especially about anything your brand does and does not want included in stylized content. This keeps everyone on-brand.
5 — Grow influence
When managing your influencer marketing campaign, return on ad spend and results don’t always happen instantly. Influence and reputation, just like with other marketing media, is built over time with home decor influencers.
The LTK team goes above and beyond to identify progress and areas for improvement to reach optimal performance. The LTK Score, (Gather, Reach, Optimise and Win!) provides insights into how your brand’s influence ranks and best opportunities to improve.
6 — Use branded and trending hashtags
Make branded and trending hashtags a part of your homeware brand’s influencer strategy. Branded hashtags are valuable for brand awareness and make it easy to find content created by you, your influencers, and your followers. Trending hashtags, like #handmade, #cottagecore, and #plantparent, can put your content in front of consumers who are currently looking to execute certain trends in their space.
7 — Stay adaptable
Roll with the punches as you work through your influencer campaign. As powerful as influencers are, unexpected things happen. Should any issues arise, the LTK team goes above and beyond to troubleshoot and find a solution during an influencer campaign.
Connect with top-performing influencers. Grow your home design brand.