LTK / Successful UK Influencer Case Study

Summary

Leveraging over a decade of experience from supporting the UK’s leading influencers, LTK’s Creator Success team created a 1-1 bespoke content strategy to help accelerate this Creator’s business. Applying invaluable and personalised insights to support her day to day posting strategy resulted in more than doubling their annual earnings on the platform in just one year, as well as their social media following. Her LTK Manager offered regular direction in pinpointing brands and content ideas that would resonate strongly with their audience, determining optimal conversion rates, and determining new LTK product features to leverage to make her content perform better.

Goals

• Double her income on LTK 
• Double her audience 
• Regular collaborations with her favourite brands

 

Approach

Specialising in fashion and beauty content, this Creator showcases predominantly high street brands like Abercrombie & Fitch, ASOS, Free People, and luxury labels such as Harrods.

With an average order value (AOV) of approximately £70, this knowledge empowered the Creator's LTK Manager to precisely identify key products, search trends, brands, and themes to highlight, along with pinpointing optimal posting times. The Creator received a regular business plan outlining new content ideas, spotlighting top-performing posts, and providing effective strategies for business growth based on the new posting and monetising tools from LTK.

The Creator's expanded success from frequent posting also unlocked more consistent brand collaborations through LTK's extensive brand networks, and to date she has had dozens of collaborations that have come from LTK.

 

Results

• 1.7K new LTK followers a week 

• 1 LTK post a day

• 1.2% conversion rate

• 1.2M clicks a year

 

 

*Creator images featured are not from the case study