LTK / Successful UK Influencer Case Study

Summary

Drawing from years of launching and growing the businesses of UK Creators, LTK utilised its proprietary insights to assist this fashion Creator in nearly tripling their annual earnings on the platform in just one year. Her LTK Manager provided guidance on identifying brands that would strongly connect with their audience, determining optimal commission rates tailored to her, and suggesting effective shoppable video and image content to boost the Creator's engagement, reach, and earnings.

Goals

• Grow earnings from social content with a community of loyal shoppers
• Make it easier for her audience to shop 
• Get a collaboration with a dream brand

 

Approach

This Creator specialises in fashion and beauty content, featuring premium high street brands like REISS and Karen Millen,as well as luxury brands such as Farfetch. With an average order value (AOV) of approximately £120, this insight enabled the Creator’s LTK Manager to precisely identify key products, brands, and content themes to emphasise, as well as optimal posting times.

The Creator received frequent and fully personalised business plans that outlined content ideas, highlighted top-performing posts, and offered effective strategies for growing her business.

This content guidance was informed by historical trends seen both on and off the LTK platform and within the broader community. Her posting technique was encouraged by LTK using a combination of making her own product based collages and styled content—showcasing products worn and styled in real life. This, coupled with the addition of her LTK Shop to her link in bio and cross-promotion across existing social platforms like Instagram Stories, allowed the Creator to streamline the shopping experience for her audience by sending them to her LTK Shop. In her Shop, all of her fashion, beauty, and home product links are saved and easily searchable by her audiences across any of her social platforms.

 

 

 

Results

• 2K new LTK followers a week

• 1 LTK Post a day

• 1% conversion rate

• 1.5M clicks a year

 

 

*Creator images featured are not from the case study