LTK / Successful UK Influencer Case Study

Summary

Using years of best practices gleaned from launching other successful UK Creator businesses, LTK had the data to prove that posting at least once a day on LTK is the way to earn six-figure sums. The strategy given to this Creator was to leverage new content ideas and product features on LTK, and double their daily number of shoppable posts.

Goals

• Grow earnings from social content 
• Grow following
• Build a community of shoppers
• Get more collaborations with dream brands 

 

Approach

This Creator mostly posts about fashion and beauty by high street brands, so their AOV is around £90. Knowing this helped her LTK Manager pin point which products, brands, content themes, and posting dates she should focus on. She would be given a weekly business plan outlining content ideas, top performing posts and useful strategies to help build her Creator business.

By adding her LTK Shop profile in her link in bio, her 1M followers could search for and shop all her product links shared previously on social in one easy place. Sitting down and looking at her performance with her LTK Manager on a regular basis helped her uncover new ways to engage and grow her audience.

 

 

 

Results

• 2.6K new LTK followers a week 

• 2 LTK posts a day

• 0.7% conversion rate

• 3M clicks a year on LTK posts

 

 

*Creator images featured are not from the case study