LTK / Successful UK influencer case study

Summary

This Creator was already starting to see follower growth on her social channels, but the sales and commissions were not growing at the same rate. The LTK Creator Success team saw this as an opportunity to help the Creator make her already engaging content work harder by using LTK’s new tools, strategies, and features to easily repurpose her social content into more sales and brand collaboration opportunities.

Goals

• Create an extra source of reliable income
• Continue to provide invaluable service to a growing community 
• Get more brand collaborations via LTK
• Grow audience
• Connect with other influencers and LTK at events

 

Approach

After meeting her LTK team at an event, this Creator was motivated to dedicate more time to sharing regular content on her LTK Shop.

Once she began to incorporate more organic style advice- based video content into her everyday social calendar, it was effectively monetised and made more easily shoppable for her community via her LTK Shop. By pivoting to using less collage content and more in depth product reviews that stayed true to her values of providing style advice, this helped with purchase confidence and reduced her average return rate to 30%, which meant her commissions and earnings increased.

She now posts every other day on LTK, ensuring all her style video content is tagged featuring brands she knows her audience want to shop. By walking through regular tailored reporting compiled by her own dedicated LTK Manager, she was able to better understand what product features, captions, and items and content to post. This then led to multiple collaborations with some of her dream premium high street brands.

 

Results

• 1.3K new LTK followers a week 

• 3-4 LTK posts shared each week 

• 0.7% conversion rate

• 2M clicks a year from LTK posts

 

 

*Creator images featured are not from the case study