LTK x Gaming Brand Influencer Marketing Brand Awareness Case Study

 

Learn how a family gaming brand partnered with LTK family Creators to drive brand awareness and product recognition with data-led influencer marketing and channel-specific strategies.

 

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views

1.6M

impressions
followers

2.06%

ENGAGEMENT RATE

Summary

A family gaming brand partnered with LTK to drive brand awareness and recognition of their product amongst key lifestyle Creators from a broad vertical background.


Goals

The brand wanted to increase their awareness amongst a new target audience through family influencers. Clicks and sales were the secondary focus, and being able to pinpoint who the highest performing Creator was the main focus.

the suestyle file gamer

 

Approach

The LTK team used data-led influencer marketing strategies to find the right Creators and execute a channel-specific content strategy for each Creator. Shoppable content was made via LTK and then cross-promoted to the Creator’s Instagram, TikTok, and Pinterest channels to increase conversion.

Results

While clicks and sales were not the primary focus, LTK was able to track…

  • +4K clicks
  • 80 orders driven by just one Creator

darth daddy gamer

 

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