LTK x MATCHES Handpicked Influencer Case Study

Summary

After a record-breaking 30x ROI during a 2020 APAC partnership, MATCHES wanted to regenerate results with LTK in new and existing markets. The campaign, which involved working with a dozen hand-picked Creators, drove more sales, increased market share, and boosted brand awareness. With LTK’s sales tracking and shopping technology, the brand saw a 50% increase in sales YoY.

Goals

MATCHES wanted to drive sales, uplift brand awareness, and activate new market expansion into the US, targeting Creators with affluent female audiences aged 25-34.

 

Approach

LTK activated 12 US-based brand ambassadors who aligned with the brand’s luxury aesthetic, encouraging engagement and purchasing from shoppers. This was the brand’s first-ever US luxury Creator campaign and used LTK’s decade of performance insights and technology to boost sales and surpass KPIs in this new market.

 

Results

• Campaign Creators contributed to 40% of the brand’s total LTK platform sales 
• 1.3M unique social engagements, versus the initial target of 1M
• Market share grew 40%
• LTK sales increased 50% YoY
• Sales improved by 32% within the first two weeks of the campaign’s launch
• Brand’s target sales exceeded by 57%
• ROAS of 4x
• MATCHES increased its collaboration investment +425% YoY for the following year
• Clicks increased +22% YoY