LTK x MATCHES Handpicked Influencer Case Study


Learn how luxury fashion retailer MATCHES partnered with 12 of LTK’s Creators to drive sales, boost brand awareness, and activate new market expansion.


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After a record-breaking 30x ROI during a 2020 APAC partnership, MATCHES wanted to regenerate results with LTK in new and existing markets. The campaign, which involved working with a dozen hand-picked Creators, drove more sales, increased market share, and boosted brand awareness. With LTK’s sales tracking and shopping technology, the brand saw a 50% increase in sales YoY.


MATCHES wanted to drive sales, uplift brand awareness, and activate new market expansion into the US, targeting Creators with affluent female audiences aged 25-34.




LTK activated 12 US-based brand ambassadors who aligned with the brand’s luxury aesthetic, encouraging engagement and purchasing from shoppers. This was the brand’s first-ever US luxury Creator campaign and used LTK’s decade of performance insights and technology to boost sales and surpass KPIs in this new market.




  • Campaign Creators contributed to 40% of the brand’s total LTK platform sales 
  • 1.3M unique social engagements, versus the initial target of 1M
  • Market share grew 40%
  • LTK sales increased 50% YoY
  • Sales improved by 32% within the first two weeks of the campaign’s launch
  • Brand’s target sales exceeded by 57%
  • ROAS of 4x
  • MATCHES increased its collaboration investment +425% YoY for the following year
  • Clicks increased +22% YoY



What MATCHES had to say

“A key focus was to increase brand awareness and performance, which is why working with LTK was so important. They optimise our campaigns, and with regular performance reviews and Creator feedback, [this] means we can explore our findings and continuously improve to ensure we are pushing the right campaigns and products to our audiences.”

Tom Pawley

Global Affiliate Marketing Manager

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