LTK x Abercrombie & Fitch Influencer Marketing Case Study

Summary

Following the success of their Q4 campaign in 2021, Abercrombie & Fitch partnered again with LTK to drive sales in the UK to deliver another series of long- term ambassadors. This resulted in increased sales of +56% YoY and also 66% more clicks YoY, exceeding the brand’s objective.

Goals

Drive greater traffic to its UK site while generating sales and ROI in the British market through influencer campaigns.

 

Approach

For Cyber Week, eight Creators were selected using LTK’s proprietary dashboard to find those who were already driving sales impact for the brand and their competitors. The LTK team negotiated rates with the influencers and/or their agents and discussed overarching content guidelines (such as captioning and composition) at the outset in Creator briefing documents to help mitigate delays in content approvals.

 

Results

• Sales grew +56% YoY, surpassing a goal of 40%

• Clicks increased +66% over a KPI of 50%

• 3.9 million unique consumers were reached across Instagram and YouTube

• ROI of 4.1 - exceeding the KPI of 2

• The brand saw 40% more organic revenue-producing Creators across the wider LTK platform  as a result of the collaboration, inspiring non-campaign Creators to start posting Abercrombie & Fitch 

• Campaign earned an engagement rate of 3% surpassing the KPI of 2%