LTK x Beauty Brand Influencer Campaign Case Study
Learn how a beauty retailer partnered with LTK Creators to promote multiple products in an influencer campaign.
4.9%
conversion rate
410
orders
Summary
A beauty brand launched a campaign with LTK Creators promoting an assortment of make- up products in a ‘get-ready-with-me’ format.
Goals
Drive sales and maximise conversions.
Approach
Influencers promoted a wide variety of beauty products to show how they utilise all categories of make-up from this specific brand. The casting strategy was to partner with new influencers that had strong engagement on their Instagram channels and who had already driven order conversions from competing beauty retailers. The brand offered each influencer an exclusie 15% off promotional code to share with their audiences to encourage conversions
Results
-
2.1M impressions
-
2% campaign engagement rate
-
410 campaign orders
-
£26k campaign revenue
Ready to learn more?
Let's connect to learn more about how brands can leverage LTK to reach their campaign goals while growing and scaling their business.
