LTK x River Island Influencer Campaign Case Study


Learn how fashion retailer River Island partnered with LTK’s Creators to increase brand awareness and drive traffic and sales online.


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Working with LTK Creators, the platform, and its Brand Partnerships team, River Island’s always-on campaign succeeded in scaling brand awareness and sales. Creating a global halo effect, Creators leveraged their ready-to-shop audiences, as well as LTK’s sales tracking technology, to boost River Island into their top-performing sales year since joining LTK in 2013.


Increase brand awareness while driving traffic and sales online using influencer marketing campaigns.

laura byrnes river island



A multi-layered, six-part campaign used different themes (from Black Friday to Christmas party to denim) over Q3 and Q4. Collaborating with 39 Creators, the campaign leveraged LTK’s proprietary sales driven technology to optimise real-time performance, and also created personalised and exclusive discount codes for each Creator to incentivise and better track more sales.

LTK River Island campaign content



  • The brand had their biggest sales year since joining LTK in 2013

  • Q4 sales up +163% YoY

  • Average campaign engagement rate: 10% (versus industry standard of 2%)

  • Campaign reach: 2.4 million unique users

  • The brand’s sales on LTK’s app and web platform also grew 95% QoQ

  • ROAS x3.5

  • US LTK platform sales grew 117% YoY

chloe rose riverisland


What River Island had to say

“The LTK team always takes the initiative to work towards our objectives, and have acted as a great extension of our team in building solid brand relationships with Creators, which resulted in delivering well above campaign expectations.”

River Island

Senior PR & Influencer Manager

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Let's connect to learn more about how brands can leverage LTK to reach their campaign goals while growing and scaling their business.


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