LTK x River Island Influencer Campaign Case Study

Summary

Working with LTK Creators, the platform, and its Brand Partnerships team, River Island’s always-on campaign succeeded in scaling brand awareness and sales. Creating a global halo effect, Creators leveraged their ready-to-shop audiences, as well as LTK’s sales tracking technology, to boost River Island into their top-performing sales year since joining LTK in 2013.

Goals

Increase brand awareness while driving traffic and sales online using influencer marketing campaigns.

 

Approach

A multi-layered, six-part campaign used different themes (from Black Friday to Christmas party to denim) over Q3 and Q4. Collaborating with 39 Creators, the campaign leveraged LTK’s proprietary sales driven technology to optimise real-time performance, and also created personalised and exclusive discount codes for each Creator to incentivise and better track more sales.

 

Results

• The brand had their biggest sales year since joining LTK in 2013

• Q4 sales up +163% YoY

• Average campaign engagement rate: 10% (versus industry standard of 2%)

• Campaign reach: 2.4 million unique users

• The brand’s sales on LTK’s app and web platform also grew 95% QoQ

• ROAS x3.5

• US LTK platform sales grew 117% YoY