Header Image - LTK Beautiful 2025

Join visionary beauty brand executives, LTK Creators, and industry leaders as they come together in Miami to share top beauty trends and discuss how consumers will be discovering and shopping for beauty in 2025.

For questions or to express your interest in attending, please get in touch with Claire Spencer.

Save the date!


This invitation-only, executive event will bring together visionaries who have pioneered new paths in beauty. The agenda includes industry keynote speakers, top Miami-area Creators, panel discussions, and networking opportunities. 

Space is limited, so RSVP now for an exclusive opportunity to meet, collaborate, learn and discover potential partnerships!


Covered topics include:

  • New ways consumers discover beauty brands
  • Hyper-local
  • Virality
  • Omni-channel excellence
  • Scaling Creator content
  • User-generated content
  • Informing strategy with data and analytics
  • Channel preferences &
  • Insights from LTK and Northwestern University's Brand decision maker study

*LTK Beautiful is a complimentary event. However, please note travel and hotel accommodations will be the responsibility of each attendee. 

Questions? Contact us!

You're invited...


This invitation-only, executive event will bring together visionaries who have pioneered new paths in beauty. The agenda includes industry keynote speakers, top Miami-area Creators, panel discussions, and networking opportunities. 

Space is limited, so RSVP now for an exclusive opportunity to meet, collaborate, learn and discover potential partnerships!


Covered topics include:

  • New ways consumers discover beauty brands
  • Hyper-local
  • Virality
  • Omni-channel excellence
  • Scaling Creator content
  • User-generated content
  • Informing strategy with data and analytics
  • Channel preferences &
  • Insights from LTK and Northwestern University's Brand decision maker study

*LTK Beautiful is a complimentary event. However, please note travel and hotel accommodations will be the responsibility of each attendee. 

Questions? Contact us!

This year's location

Oceanfront-Balcony-King-2000x1000-1

The Miami Beach EDITION

 

LTK Beautiful Miami will be held at the Edition hotel. This hotel offers a boutique design with modern rooms and luxury amenities. The Edition hotel is the perfect place to stay, and attend all conference sessions!

Our room block is closed but we would be happy to help you find accommodations. Please reach out if you need assistance.

Speakers

Headshots

Amber Venz Box

Co-founder & President, LTK

Headshots (1)

Sarah Shaker

AVP, Head of Brand Engagement, Maybelline New York & Essie

Headshots (2)

Megan Black

Vice President, Digital Marketing & Media, Sephora

Joanne Chiu Sulit

Chief Marketing Officer, The Outset Skincare

Headshots (7)


Minda Smiley

Senior Analyst, Social Media, eMarketer

5-Jan-29-2025-05-12-13-1876-PM

 

Sherry Jhawar

Executive Leadership Team, GXVE Beauty & BeautyBio
Advisor & Board Member, Live Tinted

Headshots (1)


Alyssa Barnett

Brand Engagement Lead, Multi-Brand, L’Oréal CPD

13-2

 

Stephanie Sandbo

VP, Head of Brand Partnerships, LTK

10-Jan-12-2024-03-14-47-1197-PM

 

Daisy Boateng

AVP of Consumer Engagement, IT Cosmetics, L’Oreal USA

Untitled design (24)

 

Lisa Bobroff

VP Global Communications and Consumer Engagement, Olaplex

11-Jan-12-2024-03-16-16-1304-PM

 

Lisa Jauregui

Creator & Founder, BK Beauty

Untitled design (25)-2


Sarah Shaker

Head of Brand Engagement, Maybelline

Headshots (2)


Victoria Lyn

LTK Creator, @victorialyn

Headshots (6)


Thespina Parianos

LTK Creator, @thespinaparianos

Headshots (4)


Melis Cifcili

LTK Creator, @meliscifcili

Headshots (5)

Kelli Anne Sewell

LTK Creator, @makeupxka

Headshots (7)


Kristi O'Brien

General Manager, Brand Platform, LTK

Headshots (9)

 

Rodney Mason

Head of Marketing, Brand Partnerships, LTK

Headshots (10)


Lauren Inganamort

Dir, Head of Industry, LTK

HS_Ally_Anderson


Ally Anderson

Director of Strategy & Insights, LTK

Agenda

February 25, 2025

8:00AM
Yoga on the beach (optional)
11:00AM
LTK Beautiful Welcome & Keynote
11:30AM
Fireside Chat

Creators Enhance Customer Experience - Creators enhance personalized shopping experiences that drive loyalty and satisfaction. Offering expert advice and recommendations through curated experiences online and offline. During this session, we will discuss Scaling Creator Programs Through Brand Partners, UGC, Posts, Boosting, RMN/Coop, EMV

12:00PM
Beauty Brand Panel #1

Creator Marketing that Speaks to the New Beauty Consumer. Topics will include:

  • Gen Z
  • Trends in beauty
  • Virality
12:30PM
Lunch al fresco
1:30PM
Brand Panel #2

The Sweet Spot for Beauty Brand Engagement. Topics will include:

  • Live Events and Activations
  • Product Introductions
  • Awareness
2:00PM
Fireside Chat

LTK Beauty Insights - Full Funnel What’s in it for you?

3:00PM
Creator Panel

Glow Up Your Gen Z Game. 
Hear from top Miami-based LTK Creator

3:30PM
Brand Happy Hour

LTK Beautiful 2024

Inaugural beauty summit recap 

Located in Miami, FL alongside beauty brands, Creators, and industry leaders, this event held discussions on consumer discovery and shopper experiences. After daytime sessions, LTK hosted a Creator networking event with top beauty brands and leading LTK Creators.