The ultimate guide to influencer marketing for women’s fashion brands

Challenges of influencer marketing   

Most brands that do independent influencer outreach have problems finding and filtering over 60 million influencers for their best fit. It’s also common for brands to lose campaign focus without the right tools to manage fashion social media content across many different creators and social platforms.

What is a fashion influencer?

A women’s fashion influencer is a person with a following on social media who creates fashion content and has the power to influence your consumer’s opinion and purchase decisions.

But many fashion influencers are lifestyle influencers. As consumers look to influencers for advice in every part of life, creators are shifting away from the traditional one-niche approach. Now, they talk about what they’re reading, their skincare routine, and their workout regimes. As a result, your brand can be authentically promoted as a part of the influencer’s lifestyle and build deeper consumer trust in your brand. 

As consumers look for new styles to add to their wardrobe, they’re searching a full lifestyle landscape of their favorite influencers, who have become the top-ranked influential resource for what to do and buy. Now is the time to tap into this broader territory and see what data comes back. By leveraging an influencer network platform and expert in creator management, brands can confidently execute a successful influencer marketing strategy based on unmatched influencer data in the fashion sector.

Characteristics of women’s fashion influencer content 

Fashion influencer marketing can help you cut through the facade of unrealistic polished content. Their viewers connect with their authenticity, liking and sharing much more than overly produced content.

Instead of getting that “perfect shot,” it’s common for influencers to post semi-spontaneous content, like getting ready in the morning or out at brunch on a regular day. Unlike traditional marketing content, influencer content is more relatable, attainable, and fun.

Fashion creators, in particular, have built their influencer marketing hub business on their own personal styling. When working with influencers, you’re not going to get the same carbon copy images because influencers are all shooting with different backgrounds and locations — all with their own take on how to style your clothes and accessories.

This content allows the influencer to really show their audiences how to style a particular trend and offer inspiration that is most relatable to them.

Whether you’re a luxury brand or streetwear, influencers can help you scale, drive brand awareness, and increase sales.

What matters to fashion and lifestyle creators

Influencers create content according to their personal brand, which attracts a specific audience with certain values. These values impact the types of brands influencers work with, whether it’s company culture, materials the clothing is made of, or the brand aesthetics.

The most common characteristics creators look for before signing a contract include:

Casting the right women’s fashion influencers

Curating influencers simplifies and amplifies influencer selection and creation. But what has differentiated LTK to become the #1 influencer platform in the world based on attributable sales, is creator curation selectiveness and identifying influencers with the greatest propensity to drive sales and engagement.

Working with LTK’s proprietary influencer relationship management software and an influencer analytics platform further enhances effectiveness. As you’re navigating how to find fashion influencers for your marketing campaigns, keep these tips in mind.

Is influencer marketing right for your brand?

Retail brands of all sizes and budgets can benefit from influencer marketing. 

Nearly 89 percent of consumers worldwide read reviews before buying products according to Trustpilot. And influencers have situated themselves as “professional reviewers” to their cultivated following. Influencers who specialize in certain styles and niches can be a valuable addition to reach a specific target audience.

Growing boutique fashion brands 

For smaller or boutique women’s fashion brands, influencer marketing helps increase brand presence on social media. By activating an influencer marketing campaign, smaller brands can reach new audiences and increase sales/traffic to their site. 

Don’t have the budget for a full influencer campaign? LTK offers other placements at lower flat fees to help spread brand awareness.

Testing different influencer channels and verticals is key to learning how to reach and grow your audience. Influencer marketing builds a bridge from your boutique brand to a larger audience — and makes the path to purchasing your clothes (and tracking those purchase trends) much easier.

Scaling larger fashion brands 

Larger fashion brands can scale by expanding influencer campaigns for increased reach and revenue. Through influencer marketing management, large brands build and maintain relationships with content creators and identify effective brand ambassadors to increase awareness and sales. 

Larger fashion brands work with us to develop a layered, full-funnel approach to scale their influencer marketing program.

Pro tips for your influencer marketing campaign

Keep these in mind as you develop your influencer marketing campaigns.

At LTK, we help you and all of your departments, Brand Marketing, PR, Digital, Affiliate, In-Store, and Product Development,  every step of the way and amplify your creator powered marketing efforts. As an influencer marketing platform designed for creator management, we help you do it all in-house, so you have the influencer intelligence to run effective influencer marketing campaigns without completely outsourcing to an agency.

Today’s fashion brands need an influencer marketing partner who:

1 — Finds and scales influencer relationships

With LTK’s network of 150,000 curated, top-tier lifestyle creators, you can make connections with brand-aligned, revenue-producing influencers you would not have found independently.

2 — Helps set realistic expectations

LTK sets expectations for both parties upfront. We streamline key campaign information like brand goals, objectives, imagery and messaging considerations, key dates, deliverables, and other campaign details. 

3 — Manages and facilitates ongoing influencer partnerships

With an easy-to-use messaging hub, avoid tedious social outreach for easier day-to-day collaboration and relationship management from start to finish. 

4 — Keeps everyone informed

Throughout the campaign process, your influencer management partner should keep both parties informed on the campaign status. This helps the brand and influencers stay on track in order to meet the established goals.

Start your influencer marketing campaign

If you’re new to influencer marketing and aren’t sure where to start for your fashion brand, you’re not alone. Discuss your challenges and objectives with LTK to start down a path guided by performance data to build a strong strategic foundation to GROW form. As the leading influencer marketing hub for 10 years, LTK has solved influencer marketing challenges through:

• Amplified distribution through the largest creator shopping channel: shopLTK.com with 8M+ shoppers
• Full-service creator programs that deliver on your unique objectives
• Strategic planning based on historical brand performance data
• Expert brand consulting, planning, executing, and reporting 
• End-to-end campaign execution and influencer casting 
• Access to the most successful influencer platform in the world 
• Licensed imagery from premium creators for your own marketing channels
• Conference and event integration to build long-term relationships 
• Access to real-time measurable results on the top influencer campaign management software

Use your test campaign as an opportunity to discover best-match fashion influencers who convert. As you think longer-term strategy down the road, our influencer marketing platform will help you secure those influencers as your ambassadors.