Frequently Asked Questions

• What is LTK Connect?

  LTK Connect is a self-serve product for brands who want to invest beyond organic linking to engage creators for paid end-to-end campaigns and reporting. The platform provides brands with campaign performance within our network, including clicks, sales, and orders, while also providing insights into creators and their followings.

• What are Campaigns and how do they work?

  Campaigns are paid projects that are set up by the brand to connect with creators to reach their audiences with content that aligns with their goals and objectives while staying true to the creator’s opinions and content. A brand provides their overall objectives for the partnership including timing, product(s) they would like featured, language, and any other key considerations. A Collaboration is a direct partnership between each creator and that brand, through any Campaign the brand has set up.

• How are Creators selected by brands?

  Once a brand has created a campaign and entered in all details, they can begin searching for creators using the casting tool which is located under the 'Discover' tab. Brands can search and filter creators by asking rate, follower count, and other demographics. 

• What are Creator Offers and how do they work?

  Brands offer a rate with a monetary value (and gifting, if applicable) to creators for the specific scope of work the campaign outlines. The creator has a limited-time opportunity to accept, decline, or negotiate once it has been sent.

• What type of campaign support does LTK offer?

  Brands are empowered to use LTK Connect to manage and run creator campaigns themselves, but our experts are on hand to answer questions should you require assistance.

• How much lead time should a brand allow for content to go live?

  We suggest brands allow at least 8 weeks lead time in advance of when they would like the content to go live.

• How many campaigns can I create?

  The number of campaigns is not capped and each campaign can include one creator or many more.

  The number of creators that can be sent offers each month varies depending on the plan that you have selected. Connect is capped at $25K annually Connect Pro is capped at $100K annually Connect Scale has unlimited campaign spend at their disposal.

• How many creators can I work with each month?

  You are allowed to partner with a certain amount of creators on a collaboration each month, contingent on the plan that you have selected.

  Connect can partner with up to 10 creators per month, Connect Pro can partner with up to 50 creators each month, and Connect Scale has unlimited access to creators.