LTK 360
Get personal. Scale faster.
Empowering brands to understand their Creator Marketing efforts from every angle with 24/7 access to full-funnel reporting.
You are Awesome. Don't forget it.
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Why LTK 360
LTK Marketing Funnel
Why LTK 360?
LTK is the community where Creators run their businesses and personally share their campaigns with each other, creating virality with 40M avid shoppers. LTK AI Enriched offers solutions to power more intelligent 360 Creator messaging, scaling brand awareness.
Empowering retailers & brands
Track and report on Creators like never before:
- Access upper-funnel metrics to report back to vendor brands.
- See the full audience lifecycle from consideration to sale.
- Compare vendor campaigns to identify top performers, enhance client relationships, and establish benchmarks.
- Use LTK AI machine learning, powered by 13 years of proprietary data to cast smarter for your campaigns.
LTK data reports on:
Full-funnel impact with LTK 360
Today, 40M consumers shop on LTK and trust LTK’s curated Creators more than ads or Celebrities*, amplifying Creator reach 2X** to scale brand adoption faster and drive $4.1B in trackable sales annually.
LTK Consumers rank quality and brand as top two of five purchase factors vs. general population ranking price first and brand last.
LTK consumers are:
Unmatched metrics
24/7 full-funnel reporting in one place, empowering brands to track and report on Creators like never before.
- Upper funnel performance
- EMV
- Traffic visualization
- Lower funnel performance
- Campaign layering
- LTK app & web data
Today, 40M consumers shop on LTK and trust LTK’s curated Creators more than ads or celebrities*, amplify Creator reach 2X** to scale brand adoption faster, and drive $4.1B in trackable sales annually.
LTK consumers rank quality and brand as top 2 of 5 purchase factors vs. the general population ranking price first and brand last.
*2024 LTK Back to School Shopper Study, **2021 LTK Influential Shopper Study
LTK consumers are:
Today, 40M consumers shop on LTK and trust LTK’s curated Creators more than ads or celebrities*, amplify Creator reach 2X** to scale brand adoption faster and drive $4.1B in trackable sales annually.
LTK consumers rank quality and brand as top 2 of 5 purchase factors vs. the general population ranking price first and brand last.
*2024 LTK Back to School Shopper Study, **2021 LTK Influential Shopper Study
LTK consumers are:
LTK Match
A precision tool enriched by LTK AI to analyze 13+ years of proprietary data, instantly match brands with optimal Creators, and maximize the impact of marketing efforts.
LTK AI gets personal to reach tipping point faster
Connected TV
Scale Creator content with Connected TV
LTK curated Creators produce content edited with branded assets to create a Connected TV spot, saving brands time and money compared to traditional production.
Work directly with an LTK specialist to harness the power of Creators for your brand's Connected TV.
Discovery to doorstep
01
The followers of Creators selected by LTK AI click to shop, sample, and learn more from their LTK Shop in the app.
02
LTK AI empowers Creators to better promote your brand’s products to their followers on earned media.
03
LTK AI serves up optimal products for shoppers to purchase, get a sample, or learn more about the most relevant brand and retailer offerings.
04
LTK AI organically shares linked products on the LTK app with Creators and their 40M shoppers with evergreen searchable content.
LTK Most Loved Product Awards
This year, we evaluated millions of Creator-linked products using proprietary LTK AI Enriched Benchmark™ technology and expansive metrics to identify top-performing products based on engagement, shopper interaction, clicked links, and sales. These are the most shopped, talked about, and coveted products by leading trendsetters—our LTK Creators!
Brand Central
A central hub for brands to learn and connect. Contact us to get started and learn more.
LTK in the news
What brands need to know about Creator Marketing in 2024. Read the Adweek article here.
Learn More →
“We expanded our Creator Marketing strategy beyond our core apparel categories into our home, lifestyle, and beauty assortment, using Creators as an authentic and honest resource, and as a vehicle for introducing these new products and category offerings from UO to their shoppers.”
-Kelly Reilly, Digital Marketing Manager
“LTK Brand has helped us to grow our program not just in sales but in sentiment and perception for key Walmart categories.”
-Farah Maloof, Director, Strategic Partnerships and Business Development
“The LTK brand team was able to quickly understand the reality of Mary Kay’s business, where sales will always be attached to an Independent Beauty Consultant, and how this would bring a huge challenge to read the sales results.”
-Mariana Marquezini, Head of Public Relations
“2020 was a challenging year because of the pandemic, but it was also a year where we accelerate transformations. Acceleration in terms of digital, but also in terms of relationship with shoppers.”
-Patrick Sabatier, Chief Institutional Relations, Communication & Sustainability Officer
“Our brand recognition had grown, and people wanted to know more about our company and our purpose. This opened opportunities for partnerships as well as publicity with a few known Creators – which amplified our voice and presence.”
-Marilia Idesti, Head of Branding and PR
“The LTK brand team are an extension of the Missguided in-house team and support our Creator campaigns with end-to-end campaign management, allowing us to drive rapid growth.”
-Lucy Harding, Brand & Influencer Manager
Data-led strategies that grow your brand
LTK utilizes decades of brand and retail expertise with historical sales data to deliver informed decision-making throughout your Creator Marketing program. From smart casting to performance tracking, we give opportunities that drive results on your investment.