ON DEMAND WEBINAR

The CMO’s Creator Guide 2026

Get fresh insights from LTK and Northwestern University’s Retail Analytics Council industry study! Over 200 top marketing professionals reveal how they are shaping Creator partnerships to fit their own terms.

  • Discover how leaders are investing in Creator marketing now, and into 2026
  • Understand what measures identify success
  • Explore evolving strategies to maximize awareness and impact
  • Uncover best practices for always-on programs

Speakers


Speaker-RodneyMason

 

LTK
Rodney Mason - Head of Marketing, Brand Partnerships


HS_Frank_Dudley

 

Northwestern University
Frank Dudley - Professor, Marketing Strategy, Influencer Marketing, Digital Marketing, Media and Innovation

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LIVE WEBINAR

Scrolling the Aisles: LTK CPG Study

Wednesday, August 21, 2024
2PM ET / 1PM CT / 11AM PT

Delve into the exclusive insights revealed by the 2024 CPG Shopper Study, shedding light on the key to consumer engagement and brand success while exploring intricate dynamics of shopper behavior. Learn how Creators play a viral role in driving full-funnel success for brands of all sizes.

Speakers

LTK
Ally Anderson, Director of Strategy & Insights

Roundel
Janet Yu, Director of Partner Solutions

Maybelline NY & Essie
Sarah Shaker, Head of Brand Engagement

Can't make it? Register anyway and receive the recording!

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ON DEMAND WEBINAR

The All-In-One Creator Playbook for Back-to-School Success

Discover how to go all in on your back-to-school strategy with insights built around community and connection. Featuring exclusive insights from LTK’s new Back-to-School consumer study.

Speakers

Ally Anderson, Director of Strategy & Insights at LTK

Courtney N. Williams, Content Creator

Kaitlyn Edejer, Content Creator

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