LTK x Oasis Influencer Marketing Case Study

Summary

LTK worked with Oasis to find an “always-on” Creator ambassadorship to increase engagement and brand affinity. With UK and Irish markets crucial to delivering overall success for the business, Oasis wanted to develop a network of reliable local influencers who would constantly drive sales to their website and be incentivised to create content that could be repurposed across its owned marketing channels. This resulted in a 680% increase in sales YoY (versus goal of 50%) and an ROI of 1.5.

Goals

Oasis wanted to drive greater Creator interest in the brand, increase sales and build brand awareness across the UK and Ireland.

 

Approach

LTK team used its decade of Creator performance insights to find and cast luxury and high street Creators with a proven ability to make sales for the brand and its competitors. Creators part of the campaign had their performances reviewed on a quarterly basis, assessing ambassadorships to determine where to recast for the next 3-month commitment. The Creator content was then repurposed by Oasis across their socials. LTK links were also included in this content, meaning the team could track sales accurately and measure the traffic being driven from the Creators’ LTK Shops.

 

Results

• Sales goals were surpassed by 630% YoY

• Click rate increased +477% YoY

• 6 million social reach across Youtube and Instagram

• November was the strongest month achieving ROI x3.6

• The top 3 Creators from the campaign were Irish, with 60% of overall sales from the campaign coming from Irish Creators

• Global clicks from Ireland increased from 22% to 36% within 10 months