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LTK X Northwestern University 2023 Brand Survey 

The Next Wave of Creator Marketing, 2024 Forecast


In this study, LTK, the platform that powers Creator Commerce™, released findings from a brand survey in partnership with Northwestern University’s Retail Analytics Council, revealing the insights and biggest trends in creator marketing for 2024. As we enter the next wave of the estimated $21B creator marketing industry, brands, and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the entire marketing funnel, from awareness to consideration and conversion. The study revealed investment trends, business impact, and strategies for creators from the top marketing decision makers at leading global brands. 


LTK's Ally Anderson, joined by Ann Newland, Head of Integrated PR at Wayfair, will share 2023's biggest trends in Creator marketing and a forecast for the year ahead. Learn how Creator Guided Shopping is becoming the foundation for marketing efforts—social and beyond—influencing consumers through all aspects of their discovery journey. 

Download the study and watch this webinar to learn insights from LTK's latest brand study:


  • 164 brand decision-makers share their marketing plans for 2024
  • Brands and Retailers from majority billion-dollar companies across industries
  • Conducted in partnership with Northwestern University’s Retail Analytics Council
  • See how brands and retailers are shifting to full-funnel Creator programs across multiple marketing disciplines and corporate departments

Download Study and Watch Now!



Ally Anderson

Director of Strategies & Insights, LTK

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Ann Newland

Head of Integrated PR, Wayfair