We are excited to announce the brand winners for the 2024 LTK Awards presented at this year’s LTK Con, recognizing brand excellence in Creator Commerce.
The brand nominees were selected by LTK benchmark proprietary data. With so many different touchpoints and opportunities to reach Creators, the LTK team narrowed in on brands that executed programs driving content, awareness or sales—including brands offering unique value or groundbreaking techniques in some other way.
And the winners are...
Brand of the Year
Brands with top performing campaigns—raising awareness, creating engaging content, generating top sales, and cultivating long-term Creator relationships.
LTK Connect Visionary of the Year
These direct-to-consumer businesses have successfully revolutionized industries on their own terms, leveraging LTK Connect and Creators to drive sales, traffic, and brand recognition in inspiring ways.
Best Multi-Category Campaign Strategy
This identifies brands that have pioneered new categories. These trailblazers have broken through various verticals through strategic marketing and Creator approaches.
One to Watch
These brands are expanding their reach on LTK through a variety of engaging approaches and continue to invest in ground-breaking strategies, reaching new shoppers, and driving incremental sales.
Brand Builder of the Year
This award recognizes the brand that has demonstrated exceptional skill and creativity in developing, enhancing, and expanding their brand. This celebrates those who have not only established a strong brand presence but also significantly contributed to its growth and reputation over the past year.
Best 360 Campaign Strategy
Through a 360, do-it-all strategic approach, these brands have maximized budgets, scale, and reach to Creators and shoppers through successful collaborations, LTK advertising, and Media Boosting.
Best Category Exclusive - Fashion
This award recognizes an exceptional brand campaign that stands out within its specific category through unique and exclusive attributes. This award celebrates excellence in delivering something truly distinct that cannot be found elsewhere, effectively setting the benchmark within the category.
Best Performance Strategy
Through a strategic approach with Creators, these brands achieved some of the highest performing campaigns—combining strategic testing of channels, with a variety of Creators and content formats.
Best Retail Media Network
This award recognizes a retail media platform that has demonstrated exceptional performance and innovation in connecting brands with consumers. This celebrates excellence in leveraging data, technology, and creativity to deliver impactful advertising solutions that drive measurable results for both retailers and brands.
Congratulations to all the brand nominees for being leaders in Creator Commerce!
The winners will be announced at this year's LTK Awards ceremony during #LTKCon in Dallas, TX.
If you would like to learn more about how your brand can join LTK and partner with Creators to drive traffic, sales, and increase brand awareness, please contact us.
