LTK empowers brands to
BE MORE believable, efficient and effective in inflationary times.
LTK empowers brands to BE MORE believable, efficient, and effective in inflationary times.
BE MORE with LTK
LTK's curated Creator community helps brands BE MORE during inflationary times. National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. LTK's unmatched 11 years of data and sales tracking, efficient production costs, amplified posts to millions of shoppers through the five-star LTK shopping app and media boosting are some of the many ways brands can BE MORE believable, effective, memorable, organic, relevant, and effective with influencer marketing campaigns.
LTK SHOPPER DEMOGRAPHIC STUDY
Gen Z and Millennials least impacted by inflation and most engaged with Creator Commerce™
Source: LTK National Shopper Study Summer 2022
LTK Creator Commerce™ delivers efficiency
LTK Creators share shoppable lifestyle content
Consumers are increasingly looking for inspiration across a range of product categories, from essentials to splurge-worthy purchases that drive high margins.
Creator LTK posting growth per category
(Q1 2020 to Q1 2022)
Food & Bev
Beauty / Personal Care
LTK Creators share recommendations from the dinners they feed their families to the jeans they wear and the skincare they love.
Read how LTK empowers brands to increase consideration and loyalty, drive GMV growth, increase efficiency, and more.
CASE STUDY #1
In-Store Sales Success
See how top digital sales-driving Creators promoted in-store discount codes through their social channels to drive foot traffic.
CASE STUDY #2
Consistent Long-Term Investment
Learn how a four-year investment increased consideration and loyalty among LTK Creators while driving hyper GMV growth.
26 campaign Creators generated a 166% ROI during the campaign
16.7% of campaign sales were in-store
The Creator with the most in-store sales generated 58% of in-store revenue
This proved that Creators can drive in-store purchasing decisions. With unique codes per Creator, LTK connected digital and in-store sales per Creator.
The brand provided unique codes per Creator to promote on their digital channels. Once shopping in-store, consumer shared Creator discount code at check-out. Creators received commission payouts for in-store purchases.
Total clicks driven by partners
CASE STUDY #2
Consistent Long-Term Campaign Investment
Drive awareness, traffic, and GMV to brand website through consistent campaigns, while also increasing brand consideration with new Creators and audiences.
The brand redefined their story by partnering with Creators at scale on an ongoing basis—shifting messaging and value propositions based on consumer behaviors.
Used data-driven strategies to cast top-performing and new Creators, which allowed for a ‘test & learn’ approach to grow and innovate.
Program maturation from Year 1 to Year 4
When looking at the full LTK network, LTK Creators are driving 13X more sales
GMV per RPI increased by 27%
800% RPI increase (including both campaign partners and organic linkers)
77% ROAS increase from program start
Persistent scaled investments demonstrate an increase in efficient spend over time. LTK collected significant brand-specific, Creator-level data and tested new campaign partners and cast-proven ROAS drivers with long-term ambassadors using a data-driven approach.
The brand saw an upwards spike in revenue sourcing from campaign partners and organic linkers. Throughout the four-year investment the brand had a demonstrable increase in consideration and loyalty among LTK Creators that also yielded hyper GMV growth.
CASE STUDY #3
Maintaining Competitive Commission Rates Pay Off Near and Long Term
LTK research shows a strong correlation to overall program performance and commission rate. Commission rate is a top consideration factor for Creators when creating links. When a commission rate declines, LTK denotes a decline in GMV growth in the months after the change is made.
LTK considers each link created an opportunity for brand market share. When spend is reduced, the main risk is Creators changing their linking habits away from the brand—and even finding alternative options. Winning back that market share comes at a larger brand spend.
The brand decreased their commission rate twice over the course of two years. Within three months of the first decline, the brand experienced a drop in year-over-year GMV growth. The second time, they experienced a further decline in GMV growth.