Get your ads in gear to grow market share.
LTK Creator @musingsofacurvylady
LTK empowers brands to BE MORE believable, efficient, and effective in inflationary times.
Gen Z and Millennials trust Creators more than ads
BE MORE with LTK
LTK's curated Creator community helps brands BE MORE during inflationary times. National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. LTK's unmatched 12 years of data and sales tracking, efficient production costs, amplified posts to 20 million of shoppers through the five-star LTK shopping app and media boosting are some of the many ways brands can BE MORE believable, effective, memorable, organic, relevant, and effective with influencer marketing campaigns.
Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
Efficient
Reduce production cost and drive in-store traffic at no extra cost.
Efficient
Reduce production cost and drive in-store traffic at no extra cost.
Memorable
Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.
Memorable
Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.
Organic
Grow natural placements and mentions from ongoing influencer partnerships.
Organic
Grow natural placements and mentions from ongoing influencer partnerships.
Relevant
LTK Creators keep messaging relevant through constant feedback from their followers.
Relevant
LTK Creators keep messaging relevant through constant feedback from their followers.
Effective
LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.
Effective
LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.
Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
Efficient
Reduce production cost and drive in-store traffic at no extra cost.
Efficient
Reduce production cost and drive in-store traffic at no extra cost.
Memorable
5-star app with millions of shoppers, boosting and Creator licensing scale memorability.
Memorable
5-star app with millions of shoppers, boosting, Creator licensing, scale memorability.
Organic
Influencing lifestyle brands across product categories including higher-margin splurge items.
Organic
Influencing lifestyle brands across product categories including higher-margin splurge items.
Relevant
LTK Creators drive trends with optimal timing, channels, message format, and products.
Relevant
LTK Creators drive trends with optimal timing, channels, message format, and products.
Effective
LTK has 11 years of unmatched Creator data with some clients achieving 4X Conversion, 10X ROAS.
Effective
LTK has 11 years of unmatched Creator data, 4X Conversion, 10X ROAS.
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Believable |
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Efficient |
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Memorable |
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Organic |
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Relevant |
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Effective |
LTK SHOPPER DEMOGRAPHIC STUDY
Gen Z and Millennials least impacted by inflation and most engaged with Creator Commerce™
Source: LTK National Shopper Study Summer 2022
4XHigher conversion than |
LTK Creator Commerce™ delivers efficiency
7–10XHigher return on ad spend |
LTK Creator Commerce™ delivers efficiency
4XHigher conversion than |
7–10XHigher return on ad spend |
LTK Creators share shoppable lifestyle content
Consumers are increasingly looking for inspiration across a range of product categories, from essentials to splurge-worthy purchases that drive high margins.
Creator LTK posting growth per category
(Q1 2020 to Q1 2022)
0%
Food & Bev
0%
Electronics
0%
Fashion
0%
Beauty / Personal Care
LTK Creators share recommendations from the dinners they feed their families to the jeans they wear and the skincare they love.
Case Studies
Read how LTK empowers brands to increase consideration and loyalty, drive GMV growth, increase efficiency, and more.
CASE STUDY #1
In-Store Sales Success
See how top digital sales-driving Creators promoted in-store discount codes through their social channels to drive foot traffic.
CASE STUDY #2
Consistent Long-Term Investment
Learn how a four-year investment increased consideration and loyalty among LTK Creators while driving hyper GMV growth.
CASE STUDY #3
Commission Rate Impact
Learn how commission reductions discouraged Creators from linking and negatively impacted perception and GMV.
166%
26 campaign Creators generated a 166% ROI during the campaign
16.7%
16.7% of campaign sales were in-store
58%
The Creator with the most in-store sales generated 58% of in-store revenue
Summary
This proved that Creators can drive in-store purchasing decisions. With unique codes per Creator, LTK connected digital and in-store sales per Creator.
The brand provided unique codes per Creator to promote on their digital channels. Once shopping in-store, consumer shared Creator discount code at check-out. Creators received commission payouts for in-store purchases.
26
Creator partners
191.6K
Total clicks driven by partners
$2.65
Campaign ROAS
CASE STUDY #2
Consistent Long-Term Campaign Investment
Goals
Drive awareness, traffic, and GMV to brand website through consistent campaigns, while also increasing brand consideration with new Creators and audiences.
Approach
The brand redefined their story by partnering with Creators at scale on an ongoing basis—shifting messaging and value propositions based on consumer behaviors.
Used data-driven strategies to cast top-performing and new Creators, which allowed for a ‘test & learn’ approach to grow and innovate.
Results
Program maturation from Year 1 to Year 4
13X
When looking at the full LTK network, LTK Creators are driving 13X more sales
27%
GMV per RPI increased by 27%
800%
800% RPI increase (including both campaign partners and organic linkers)
77%
77% ROAS increase from program start
Summary
Persistent scaled investments demonstrate an increase in efficient spend over time. LTK collected significant brand-specific, Creator-level data and tested new campaign partners and cast-proven ROAS drivers with long-term ambassadors using a data-driven approach.
The brand saw an upwards spike in revenue sourcing from campaign partners and organic linkers. Throughout the four-year investment the brand had a demonstrable increase in consideration and loyalty among LTK Creators that also yielded hyper GMV growth.
CASE STUDY #3
Maintaining Competitive Commission Rates Pay Off Near and Long Term
Overview
LTK research shows a strong correlation to overall program performance and commission rate. Commission rate is a top consideration factor for Creators when creating links. When a commission rate declines, LTK denotes a decline in GMV growth in the months after the change is made.
LTK considers each link created an opportunity for brand market share. When spend is reduced, the main risk is Creators changing their linking habits away from the brand—and even finding alternative options. Winning back that market share comes at a larger brand spend.
Results
The brand decreased their commission rate twice over the course of two years. Within three months of the first decline, the brand experienced a drop in year-over-year GMV growth. The second time, they experienced a further decline in GMV growth.
