Get your ads in gear to grow market share.

LTK Creator @musingsofacurvylady

LTK empowers brands to BE MORE believable, efficient, and effective in inflationary times.

Gen Z and Millennials trust Creators more than ads

 

BE MORE with LTK


LTK's curated Creator community helps brands BE MORE during inflationary times. National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. LTK's unmatched 12 years of data and sales tracking, efficient production costs, amplified posts to 20 million of shoppers through the five-star LTK shopping app and media boosting are some of the many ways brands can BE MORE believable, effective, memorable, organic, relevant, and effective with influencer marketing campaigns.

B-1-Simple

Believable

Research finds that Creators are more engaging than ads and celebrity endorsements.

B-2-Simple

Believable

Research finds that Creators are more engaging than ads and celebrity endorsements.

E1-1-Simple

Efficient

Reduce production cost and drive in-store traffic at no extra cost.

E1-2-Simple

Efficient

Reduce production cost and drive in-store traffic at no extra cost.

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M-1-Simple

Memorable

Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.

M-2-Simple

Memorable

Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.

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O-1-Simple

Organic

Grow natural placements and mentions from ongoing influencer partnerships.

O-2-Simple

Organic

Grow natural placements and mentions from ongoing influencer partnerships.

R-1-Simple

Relevant

LTK Creators keep messaging relevant through constant feedback from their followers.

R-2-Simple

Relevant

LTK Creators keep messaging relevant through constant feedback from their followers.

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E1-1-Simple

Effective

LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.

E1-2-Simple

Effective

LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.

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B-1-Simple

Believable

Research finds that Creators are more engaging than ads and celebrity endorsements.

B-2-Simple

Believable

Research finds that Creators are more engaging than ads and celebrity endorsements.

E1-1-Simple

Efficient

Reduce production cost and drive in-store traffic at no extra cost.

E1-2-Simple

Efficient

Reduce production cost and drive in-store traffic at no extra cost.

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M-1-Simple

Memorable

5-star app with millions of shoppers, boosting and Creator licensing scale memorability.

M-2-Simple

Memorable

5-star app with millions of shoppers, boosting, Creator licensing, scale memorability.

O-2-Simple

Organic

Influencing lifestyle brands across product categories including higher-margin splurge items.

O-2-Simple

Organic

Influencing lifestyle brands across product categories including higher-margin splurge items.

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R-1-Simple

Relevant

LTK Creators drive trends with optimal timing, channels, message format, and products.

R-2-Simple

Relevant

LTK Creators drive trends with optimal timing, channels, message format, and products.

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E1-1-Simple

Effective

LTK has 11 years of unmatched Creator data with some clients achieving 4X Conversion, 10X ROAS.

E1-2-Simple

Effective

LTK has 11 years of unmatched Creator data, 4X Conversion, 10X ROAS.

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Let's discuss your brand's creator strategy

 
   
B-1-Simple

Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
E1-1-Simple

Efficient
Reduce production cost and drive in-store traffic at no extra cost.
M-1-Simple

Memorable
5-star app with millions of shoppers, boosting, Creator licensing, scale memorability.
O-2-Simple

Organic
Influencing lifestyle brands across product categories including higher-margin splurge items.
R-1-Simple

Relevant
LTK Creators drive trends with optimal timing, channels, message format, and products.
E1-1-Simple

Effective
LTK has 11 years of unmatched Creator data, 4X Conversion, 10X ROAS.
   

 

LTK SHOPPER DEMOGRAPHIC STUDY

Gen Z and Millennials least impacted by inflation and most engaged with Creator Commerce™

BEMORE-GenerationsImpactedbyInflation

Source: LTK National Shopper Study Summer 2022

 

4X

Higher conversion than
other marketing channels

LTK Creator Commerce™ delivers efficiency

 

7–10X

Higher return on ad spend
than other marketing channels

LTK Creator Commerce™ delivers efficiency

 

4X

Higher conversion than
other marketing channels

 

 

7–10X

Higher return on ad spend
than other marketing channels

LTK Creators share shoppable lifestyle content


Consumers are increasingly looking for inspiration across a range of product categories, from essentials to splurge-worthy purchases that drive high margins.

BEMORE-OrganicContent

 

Creator LTK posting growth per category

(Q1 2020 to Q1 2022)

0%

Food & Bev

0%

Electronics

0%

Fashion

0%

Beauty / Personal Care

LTK Creators share recommendations from the dinners they feed their families to the jeans they wear and the skincare they love.

Case Studies


Read how LTK empowers brands to increase consideration and loyalty, drive GMV growth, increase efficiency, and more.

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CASE STUDY #1

In-Store Sales Success

See how top digital sales-driving Creators promoted in-store discount codes through their social channels to drive foot traffic.

Read more   ➞

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CASE STUDY #2

Consistent Long-Term Investment

Learn how a four-year investment increased consideration and loyalty among LTK Creators while driving hyper GMV growth.

Read more   ➞

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CASE STUDY #3

Commission Rate Impact

Learn how commission reductions discouraged Creators from linking and negatively impacted perception and GMV.

Read more   ➞

CASE STUDY #1

In-Store Sales Success

 

Goals

Test if Creators could drive foot traffic and sales in-store to promote a specific category.

 

Approach

LTK casted top digital sales-driving Creators to promote unique in-store discount codes through their social channels.

 

Results

 

166%

26 campaign Creators generated a 166% ROI during the campaign

 

16.7%

16.7% of campaign sales were in-store

 

58%

The Creator with the most in-store sales generated 58% of in-store revenue

Summary

This proved that Creators can drive in-store purchasing decisions. With unique codes per Creator, LTK connected digital and in-store sales per Creator.

The brand provided unique codes per Creator to promote on their digital channels. Once shopping in-store, consumer shared Creator discount code at check-out. Creators received commission payouts for in-store purchases.

CaseStudy2-Chart-1

 

26

Creator partners

 

191.6K

Total clicks driven by partners

 

$2.65

Campaign ROAS

CASE STUDY #2

Consistent Long-Term Campaign Investment

 

Goals

Drive awareness, traffic, and GMV to brand website through consistent campaigns, while also increasing brand consideration with new Creators and audiences.

 

Approach

The brand redefined their story by partnering with Creators at scale on an ongoing basis—shifting messaging and value propositions based on consumer behaviors.

Used data-driven strategies to cast top-performing and new Creators, which allowed for a  ‘test & learn’ approach to grow and innovate.

 

Results

Program maturation from Year 1 to Year 4

 

13X

When looking at the full LTK network, LTK Creators are driving 13X more sales

 

27%

GMV per RPI increased by 27%

 

800%

800% RPI increase (including both campaign partners and organic linkers)

 

77%

77% ROAS increase from program start

Summary

Persistent scaled investments demonstrate an increase in efficient spend over time. LTK collected significant brand-specific, Creator-level data and tested new campaign partners and cast-proven ROAS drivers with long-term ambassadors using a data-driven approach.

The brand saw an upwards spike in revenue sourcing from campaign partners and organic linkers. Throughout the four-year investment the brand had a demonstrable increase in consideration and loyalty among LTK Creators that also yielded hyper GMV growth.

CASE STUDY #3

Maintaining Competitive Commission Rates Pay Off Near and Long Term

 

Overview

LTK research shows a strong correlation to overall program performance and commission rate. Commission rate is a top consideration factor for Creators when creating links. When a commission rate declines, LTK denotes a decline in GMV growth in the months after the change is made.

LTK considers each link created an opportunity for brand market share. When spend is reduced, the main risk is Creators changing their linking habits away from the brand—and even finding alternative options. Winning back that market share comes at a larger brand spend.

 

Results

The brand decreased their commission rate twice over the course of two years. Within three months of the first decline, the brand experienced a drop in year-over-year GMV growth. The second time, they experienced a further decline in GMV growth.

 

CaseStudy3-Chart-1


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