LTK Creator @uniquelyjulz
ON DEMAND WEBINAR
Creator Marketing for Recessionary Times
Learn how investing in Creator marketing can lead to greater efficiencies and engagement in recessionary times.
Sustaining marketing investment in a recession can grow market share
Brands that sustain marketing investment grow share of voice over brands that cut back during and post recession. Ten months is the average recession length and fifty-seven months the average recovery according the National Bureau of Economic Research.
A twenty-year study by Analytic Partners confirms that companies that increased ad spend during prior recessions saw success in growing share.
However, the study noted, for a brand to be successful, it is imperative that it optimize its outreach and messaging.
A recent national LTK study found Gen Z and Millennials trust Creators more than ads and buy from Creator recommendations online and in-store.
Creators’ posts are typically more affordable to produce and more effective than traditional digital ads, creating better returns on campaigns during and post recession.
LTK’s curated Creators' posts can be scaled through media boosting and retail media networks (RMN) delivering billions in trackable sales. Put the trust of LTK’s Creator Guided Shopping to work for your brand to grow now and into the future.
4Xhigher conversion than |
LTK Creator Commerce™ delivers efficiency
7–10Xhigher return on ad spend |
LTK Creators share shoppable lifestyle content
Consumers are increasingly looking for inspiration across a range of product categories, from essentials to splurge-worthy purchases that drive high margins.
LTK empowers brands to BE MORE believable, efficient, and effective in inflationary times.
Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
Efficient
Reduce production cost and drive in-store traffic at no extra cost.
Efficient
Reduce production cost and drive in-store traffic at no extra cost.
Memorable
Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.
Memorable
Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.
Organic
Grow natural placements and mentions from ongoing influencer partnerships.
Organic
Grow natural placements and mentions from ongoing influencer partnerships.
Relevant
LTK Creators keep messaging relevant through constant feedback from their followers.
Relevant
LTK Creators keep messaging relevant through constant feedback from their followers.
Effective
LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.
Effective
LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.
LTK SHOPPER DEMOGRAPHIC STUDY
Gen Z and Millennials least impacted by inflation and most engaged with Creator Commerce™
Source: LTK National Shopper Study Summer 2022
BE MORE with LTK
LTK's curated Creator community helps brands BE MORE during inflationary times. National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. LTK's unmatched 12 years of data and sales tracking, efficient production costs, amplified posts to 20 million of shoppers, five-star LTK shopping app, and media boosting are some of the many ways brands can BE MORE believable, efficient, memorable, organic, relevant, and effective with Creator Guided Shopping™.
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Believable |
 |
Efficient |
 |
Memorable |
 |
Organic |
 |
Relevant |
|
Effective |
LTK Creator Commerce™ delivers efficiency
4XHigher conversion than |
7–10XHigher return on ad spend |