Get your ads
in gear for recessionary times

 

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LTK Creator @uniquelyjulz

ON DEMAND WEBINAR

Creator Marketing for Recessionary Times


Learn how investing in Creator marketing can lead to greater efficiencies and engagement in recessionary times.


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Recessionary Chart

 

Sustaining marketing investment in a recession can grow market share

Brands that sustain marketing investment grow share of voice over brands that cut back during and post recession. Ten months is the average recession length and fifty-seven months the average recovery according the National Bureau of Economic Research.

A twenty-year study by Analytic Partners confirms that companies that increased ad spend during prior recessions saw success in growing share.

However, the study noted, for a brand to be successful, it is imperative that it optimize its outreach and messaging.

A recent national LTK study found Gen Z and Millennials trust Creators more than ads and buy from Creator recommendations online and in-store.

Creators’ posts are typically more affordable to produce and more effective than traditional digital ads, creating better returns on campaigns during and post recession.

LTK’s curated Creators' posts can be scaled through media boosting and retail media networks (RMN) delivering billions in trackable sales. Put the trust of LTK’s Creator Guided Shopping to work for your brand to grow now and into the future.

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Let's discuss your brand's Creator strategy

 
 

4X

higher conversion than
other marketing channels.

LTK Creator Commerce™ delivers efficiency

 

7–10X

higher return on ad spend
than other marketing channels.

LTK Creators share shoppable lifestyle content


Consumers are increasingly looking for inspiration across a range of product categories, from essentials to splurge-worthy purchases that drive high margins.

BEMORE-OrganicContent

 

LTK empowers brands to BE MORE believable, efficient, and effective in inflationary times.

B-1-Simple

Believable

Research finds that Creators are more engaging than ads and celebrity endorsements.

B-2-Simple

Believable

Research finds that Creators are more engaging than ads and celebrity endorsements.

E1-1-Simple

Efficient

Reduce production cost and drive in-store traffic at no extra cost.

E1-2-Simple

Efficient

Reduce production cost and drive in-store traffic at no extra cost.

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M-1-Simple

Memorable

Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.

M-2-Simple

Memorable

Scale reach through the five-star LTK shopping app, natural media boosting, and content licensing.

temp-image-high-five

O-1-Simple

Organic

Grow natural placements and mentions from ongoing influencer partnerships.

O-2-Simple

Organic

Grow natural placements and mentions from ongoing influencer partnerships.

R-1-Simple

Relevant

LTK Creators keep messaging relevant through constant feedback from their followers.

R-2-Simple

Relevant

LTK Creators keep messaging relevant through constant feedback from their followers.

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E1-1-Simple

Effective

LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.

E1-2-Simple

Effective

LTK's 11 years of unmatched Creator data, tracking, and reporting drive more effective campaigns.

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LTK SHOPPER DEMOGRAPHIC STUDY

Gen Z and Millennials least impacted by inflation and most engaged with Creator Commerce™

BEMORE-GenerationsImpactedbyInflation

Source: LTK National Shopper Study Summer 2022

BE MORE with LTK


LTK's curated Creator community helps brands BE MORE during inflationary times. National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. LTK's unmatched 12 years of data and sales tracking, efficient production costs, amplified posts to 20 million of shoppers, five-star LTK shopping app, and media boosting are some of the many ways brands can BE MORE believable, efficient, memorable, organic, relevant, and effective with Creator Guided Shopping™.

Get started

   
B-1-Simple

Believable
Research finds that Creators are more engaging than ads and celebrity endorsements.
E1-1-Simple

Efficient
Reduce production cost and drive in-store traffic at no extra cost.
M-1-Simple

Memorable
5-star app with millions of shoppers, boosting, Creator licensing, scale memorability.
O-2-Simple

Organic
Influencing lifestyle brands across product categories including higher-margin splurge items.
R-1-Simple

Relevant
LTK Creators drive trends with optimal timing, channels, message format, and products.
E1-1-Simple

Effective
LTK has 11 years of unmatched Creator data, 4X Conversion, 10X ROAS.
   

 

LTK Creator Commerce™ delivers efficiency

 

4X

Higher conversion than
other marketing channels

 

 

7–10X

Higher return on ad spend
than other marketing channels