Benchmark Your Brand's Influence with LTK Benchmark™
Compare your brand with competitors. Get an industry-first market research tool to guide your growth strategy.
LTK founded the influencer industry, and has driven $10B in sales on behalf of brands. With ten years of data, we have an unmatched view of the industry for data-driven growth.
How LTK Benchmark™ works
LTK Benchmark™ is a real-time comparison of your brand influence vs. competitors. Prominently featured on your LTK dashboard, LTK Benchmark™ ranks your brand vs. peers and is based on key performance indicators including creator and consumer engagement, influencer quality, impressions and sales.
LTK Benchmark™ can be customized by product categories to provide a deeper analysis. The LTK Benchmark™ provides important insights to continually improve in reaching your objectives.
Who needs LTK Benchmark™?
Brands typically take the time to invest and build success in all forms of marketing. But those that are new to influence marketing often need to see progress on their investment quickly. The LTK Benchmark™ that identifies progress in growing influence and insights on areas of improvement to realize influence goals faster.
For brands that are working to optimize their established Influencer program, the LTK Benchmark™ provides insights and comparisons across a brand offering to adjust, improve and optimize program effectiveness in a dynamic market.
Because influence is based on authenticity, it takes some time to build credibility. Endorsements from trusted creators are proven in studies to be much more believable, engaging and authentic than other forms of media. But the first creator campaign is typically not as successful as later ones. The LTK Benchmark™ helps brands utilizing Creator Commerce™ to identify where their influence is vs. peers and how it is growing, to ultimately GROW (Gather, Reach, Optimize and Win!) influence.
It also helps brands not new to influencer marketing address dynamic shifts in the market and adjust swiftly.
What is benchmarking?
Benchmarking is the process of measuring a business’s performance against competitors, industry standards and even itself across products. Companies benchmark to understand how they are performing and to find areas for improvement to accelerate their successes.
For some brands, influencer marketing is a completely new territory they are considering because they see competitors effectively using it. For them, benchmarking identifies where they are and how they can best differentiate themselves in their approach to influencer marketing.
Other brands have been in influencer marketing for an extended period of time but need benchmarking to stay competitive in the market.
No matter what stage of influencer marketing participation a brand is in, the market is dynamic and understanding where they are positioned compared to competitors and how to best align with influence creators to achieve their goals.
Why benchmarking important
Influence benchmarking provides context for decision makers to understand and visualize how their influence is growing and the best direction to differentiate it in the market. Brand marketers who need to know how their creator campaigns perform against competitors' can use the LTK Benchmark™ to differentiate their approach in the marketplace and make better creator choices.
With established benchmarks, influencer campaigns can more thoroughly optimize their successes and make adjustments and improvements to ultimately drive a better return on their influencer marketing investment, while also giving brands the opportunity to exploit their competitors' weaknesses.
LTK Benchmark™ identifies where your brand’s influence currently is and insights for the best strategies to accelerate performance.
- Gather the right curated creators with Advanced Audience Insights
- Reach with automated influencer management tools and payments
- Optimize with simplified creator communication and integrations for better execution
- Win! Advanced Audience Campaign Reporting to achieve better result