Luxury Handbag Case Study

Situation

A luxury designer partnered with LTK Creators to drive awareness and sales for a new, limited handbag collection

 

Objective

Increase direct ecommerce engagement with luxury shoppers to drive D2C sales and traffic

 

Organic Approach

The brand was able to create a more organic partnership structure by allowing Creators to share the luxury brand links and products at their own discretion.

The luxury brand focused on a new handbag collection and provided a high-value gifting "reimbursement" for Creators in addition to their collaboration fees.

Over 10 weeks, LTK Creators shared their purchase choice across social channels with links to the designer site.

 

Results

• LTK curated 13 creators for this campaign.
• The LTK creators had a combined audience of 5,646,000 followers to drive awareness and engagement.
• The campaign generated over 32,400 clicks a .64% conversion rate.
• The campaign generated 2.5x ROAS from product sales value vs. campaign investment.