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Urban Decay / TikTok Case Study

 

Learn how Urban Decay, a global beauty and cosmetic brand, partnered with LTK Creators to run a successful campaign on TikTok

 

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views

6.7M

VIEWS
followers

6.5M

FOLLOWERS
engagement

470K

ENGAGEMENT

Situation

Urban Decay partnered with 18 LTK creators to promote their Hydromaniac Tinted Glow Hydrator on TikTok

 

Objective

Drive awareness, engagement, consideration and positive reviews of the new Urban Decay product

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TikTok Channel

LTK creators produced fun and authentic, short-form TikTok video tutorials of the Urban Decay product. The TikTok content provided realistic uses that empowered their followers to visualize how the Hydromaniac Tinted Glow Hydrator product would perform for themselves. The videos were also designed to drive product reviews to expand the reach and following beyond the campaign footprint. 

Urban Decay was able to reach a larger audience in part because TiktTok provides more time to maxmize campaign outcomes, which increased reach, engagement, and views.

 

 

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Results

  • LTK curated 18 TikTok creators for Urban Decay.
  • The LTK creators had a combined audience of 6.5 million followers to drive awareness and engagement.
  • The campaign generated over 6.7 million views, 470,000 total engagements with a 25% engagement rate.

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Ready to learn more?

Let's connect to learn more about how brands can leverage LTK to reach their campaign goals while growing and scaling their business.

 

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