Benchmark Your Brand's Influence with LTK Score™

Compare your brand with competitors.  Get an industry-first market research tool to guide your growth strategy.

LTK founded the influencer industry, and has driven $10B in sales on behalf of brands. With ten years of data, we have an unmatched view of the industry for data-driven growth.

How LTK Score™ works

LTK Score™ is a real-time number that benchmarks your influence vs. competitors in your category. Prominently featured on your LTK dashboard, LTK Score™ ranks your brand in a percentile from 1 to 100 vs. peers and is based on key performance indicators like influencer quality, engagement, impressions and sales.

LTK Score™ can be customized for benchmarking by industry, product categories and competitive brand profiles to provide a deeper analysis. The LTK Score™ can also provide coaching, tips and recommendations to continually improve in reaching your objectives.

 

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Who needs a LTK Score™?

Brands typically take the time to invest and build success in all forms of marketing. But those that are new to influence marketing often need to see progress on their investment quickly. The LTK Score™ is a live, dynamic benchmark that does just that. It identifies real progress in growing influence and coaches on areas of improvement to realize influence goals faster to garner the internal support they need to succeed.

For brands that are working to optimize their established Influencer program, the LTK Score™ provides guidance to adjust and improve to optimize program effectiveness in a dynamic market.

Because influence is based on authenticity, it takes some time to build credibility. Endorsements from trusted creators are proven in studies add link to influential shopper study to be much more believable, engaging and authentic than other forms of media. But the first creator campaign is typically not as successful as later ones. The LTK Score™ helps brands new to Creator Commerce™ identify where their influence is vs. peers and how it is growing, to ultimately GROW (Gather, Reach, Optimize and Win!) influence.

It also helps brands not new to influencer marketing address dynamic shifts in the market and adjust swiftly.

What is benchmarking?

Benchmarking is the process of measuring a business’s performance against competitors and industry standards.  Companies benchmark to understand how they are performing and to find areas for improvement to accelerate their successes.

For some brands, influencer marketing is a completely new territory they participate in, because they see competitors effectively using it.  For them, benchmarking identifies where they are and how they can best differentiate themselves.

Other brands have been in influencer marketing for an extended period of time but need benchmarking to stay competitive in the market.

No matter what stage of influencer marketing participation a brand is in, the market is dynamic and brands need to understand where they are positioned compared to competitors and how to best align their brand with influence creators to achieve their goals.

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Why LTK Score™ benchmarking important

Influence benchmarking provides context for decision makers to understand and visualize how their influence is growing and the best direction to differentiate it in the market. Brand marketers who need to know how their creator campaigns perform against competitors' can use the LTK Score™ to differentiate their approach in the marketplace and make better creator choices.

With established benchmarks, influencer campaigns can more thoroughly optimize their successes and make adjustments and  improvements to ultimately drive a better return on their influencer marketing investment, while also giving brands the opportunity to exploit their competitors' weaknesses.

LTK Score™ is an industry-first benchmark that simplifies influencer campaign monitoring to identify how your brand’s influence is growing amongst competitors and the best strategies to accelerate performance.

  • Gather the right curated creators with Advanced Audience Insights
  • Reach with automated influencer management tools and payments
  • Optimize with simplified creator communication and integrations for better execution
  • Win! Advanced Audience Campaign Reporting to achieve better result

 

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