We are driving more than $1B in annual retail sales by uniting brands, influencers, and consumers through the power of distributed original content.
Last Updated: December 20, 2019
You can use the headers below to quickly find the relevant sections of our Privacy Policy.
This Privacy Policy and our Cookie Policy apply to your use of our Services.
This Privacy Policy ("Policy") explains how rewardStyle, Inc. ("rewardStyle") collects and processes personal information from users of its online websites at https://liketoknowit.com and https://www.rewardStyle.com
("Sites"), any applications, such as LIKEtoKNOW.it ("Apps"), and other online services we provide (collectively, the "Services").
People use our Services to shop content from their favorite Influencers from either our Sites, Apps, screenshots, email, or other online products.
Our Services allow You to shop the looks you like from thousands of Influencers (individuals and entities with websites, blogs, social media presence, agents or agencies, digital publishers and other content platforms). You can simply screenshot a LIKEtoKNOW.it enabled look from your favorite Influencer from social media or mobile web. If you are a registered user, LIKEtoKNOW.it enabled images will be automatically displayed in your Likes in the App. As a registered user of the App, you can also find, follow, and shop influencer content directly in the App. Users can also shop influencer content directly via our Sites.
This Policy tells you, among other things, what information we gather from you when you visit our Sites or Apps, how we may use or disclose that information, how to review or edit it, and our efforts to protect it.
Please read this Policy carefully. By visiting, accessing or using any Services, you agree to this Policy. Among other things, you consent to the collection, tracking, and use of your personal information as outlined in this Policy, as such Policy may be amended from time to time.
Changes to the Privacy Policy apply to your use of our Services after the effective date of the Policy.
rewardStyle may change this Policy or any other terms, at any time. rewardStyle will notify You of a change through our Services, such as when You next log-in, or by other means. The new terms may be displayed on-screen, and You may be required to read and accept them to continue Your use of the Apps or Sites. rewardStyle will also post the terms at https://www.liketoknowit.com, and the Policy is effective immediately upon posting. If You choose not to accept any new terms, You may close your account and/or discontinue using our Services. You acknowledge that continued use of our Services after we post or send notice of the changes means that your personal data is subject to the updated Privacy Policy.
We may collect or track the following information:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers. | Name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or account name. | YES |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, physical characteristics or description, address, telephone number, education, or employment. Some personal information included in this category may overlap with other categories. | YES |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), or sexual orientation. | YES |
| D. Commercial information. | Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric information. | Physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information. | NO |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. | YES |
| G. Geolocation data. | Physical location or movements. | YES |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| I. Professional or employment-related information. | Current or past job history or performance evaluations. | NO |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| K. Inferences drawn from other personal information. | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | YES |
We collect the data that you provide voluntarily to us.
When you register for rewardStyle Services, we will request certain information from you, including your email address, password, and contact information (which could include name, address, phone number).
We collect data automatically when you interact with and use our Services and when you voluntarily share information from the Service with others.
As is true of most websites and apps, we gather certain information automatically. We may also collect information from the mobile phone, tablet, computer or other device that you use to access the Services. This information may include your domain and/or Internet Protocol ("IP") addresses, browser type, Internet Service Provider ("ISP"), the referring or exiting website address, operating system, access times and history, information relating to your activities and preferences on the Services, device, unique device identifiers, mobile platform advertising identifiers (e.g., IFA/IDFA or Android ID), telephone number, mobile carrier, language, CPU, iOS, screen, display, plug-ins, Mime, font, storage, time, canvas, images or other posted content, downloaded content, communications on the Services with other users, posts in public forums, and information from cookies or other technology. See below for more information about Cookies.
We may also infer location from IP addresses or other information, for example, Wi-Fi access points and mobile towers. Among other things, this information allows the creation of device fingerprints and profiles about the possible relationships among different browsers and devices.
We also collect data when You interact with and use the Services. For example, we collect data on traffic, impressions, views, clicks, who you follow, what content you like or screenshot, and products you save or put on your wish list.
We may also collect data when You share information from the Services with others. For example, You may be able to send an invite to a friend to join Like to Know It or share an image with a friend via email or text message.
We currently do not share personal data with third parties for their direct marketing purposes without your permission. WE DO NOT RESPOND TO "DO NOT TRACK" SIGNALS.
We automatically collect data when you shop using our Services, including data on what you purchased through affiliate links and other tracking technology. We also collect data from other sites you visit and other apps on your device.
We collect and track data on the sites you visit, ads displayed to you and purchase data. This includes, without limitation: your online purchases; your visits and interactions with Influencers; your screenshot data; your "likes"; your visits and interaction with the "Discover", “Wish List”, “Feed” and/or other tabs on the Apps as they may be available; how many times an ad has been served to you; what page an ad was served; and whether you interacted with the ad. We may also receive information about your visits and interaction with services on other sites you visit and other apps on your device and then associate them with your account.
We automatically collect data when you clink on web page sign up, when you download an app, when you log in to our Services, and through third parties.
Information we collect when you download the Apps, click on a web page sign up, sign in to rewardStyle Services, interact with our Services, as well as information we obtain about You from third parties, may be associated with your account. When information is associated with your account, we treat it in accordance with this Policy.
If you send us personal correspondence, such as an email or letter, we may collect such information into a file specific to you.
rewardStyle may participate in public events and events with multiple sponsors, such as trade shows and seminars. The events generally collect certain information from (automatically or voluntarily) all attendees and distribute this data in whole or in part to all the event sponsors including rewardStyle. We do not control and are not responsible for the practices of other sponsors for these events.
If you signed up for our Services in connection with an SNS, then we may have collected information from SNS used in connection with the Services, such as name, gender, date of birth, geo-location, interests, when you "Like" or click links provided by or through the Apps and other information available through your SNS page. It is your responsibility to read and accept the relevant terms of service and privacy policy associated with the particular SNS service. We may have also collected information regarding Likes, Views and other engagement data.
With your permission, we will access your camera roll, geo-location, or contacts. In order to use the Services to analyze screenshots, you must allow access to your camera roll. Visit your settings to control.
With your permission, we may also access (1) your geo-location through GPS tracking, (2) your contacts, and (3) your camera roll or saved images, for example, to analyze screenshots. Please note that even if you turn-off or deny GPS tracking, we may still make inferences about geo-location from other information we collect (see subsections (b), (d) and (h) above).
With your permission, we will send push notifications. Visit your settings to control.
With your permission, we may send you push notifications and may track and collect information about your interaction with such notifications.
We collect data through cookies, other tracking technologies, and by using third party analytics. Links to these third parties’ privacy policies are provided in this section. See below for more information about Cookies.
We may permit advertisers or other third parties to collect information from the Services. For example, a third party may place cookies or similar tracking technologies (such as advertising IDs or deep linking technology) and may send its own cookies to your cookie file. We may also utilize third parties to analyze data collected from the Services. We may permit third parties to collect personally identifiable information over time and across different websites and across multiple mobile apps. Please see the following third party privacy policies for additional information: https://www.braze.com/privacy, https://legal.hubspot.com/privacy-policy, https://www.pendo.io/legal/privacy-policy, https://www.usebutton.com/privacy-policy, https://amplitude.com/privacy, https://branch.io/policies/#privacy, https://mailchimp.com/legal/privacy/, https://www.sparkpost.com/policies/privacy/ and https://support.google.com/analytics.
We use your data to provide, develop, support, customize, market, and protect our Services. We also use your data to pay commissions to Influencers (so they can make a living providing the content you like) and to us (so we can provide this Service for free).
We use the information we collect or track about you to provide relevant, useful and customized Services for free. In order to do that, we use your information in the following ways:
We share your data across our Services and share certain information with Merchants, Influencers, and API Developers. We may also share certain information with other service providers, for example to assist us with data analytics for development of new and better services.
We may provide information about you to our affiliates and other businesses or individuals, including third-party retailers, advertisers and other businesses ("Merchants"), Influencers and Application Programming Interface ("API") Developers. We share anonymized geo-location data, purchased item and amount of sale with Merchants and Influencers. We may combine information internally across different Services so that we may provide better and more customized services. We contract with companies who help with parts of our operations and/or to enhance our services and we require them to only use your personal information in connection with the services they perform. We may also share aggregated non-personally identifiable information publicly.
Please see the following third party privacy policies for additional information: https://www.braze.com/privacy, https://legal.hubspot.com/privacy-policy, https://www.usebutton.com/privacy-policy, https://amplitude.com/privacy, https://branch.io/policies/#privacy, https://mailchimp.com/legal/privacy/, https://www.pendo.io/legal/privacy-policy, https://www.sparkpost.com/policies/privacy/ and https://support.google.com/analytics/answer/6004245?hl=en.
We may share your data if required or necessary by law. We may also do so to exercise, defend, or protect our, your, or others’ rights.
rewardStyle will cooperate with law enforcement inquiries, other government agency inquiries and requests, and criminal or civil subpoenas. rewardStyle will also disclose your personal information when necessary to comply with state and federal laws and regulations. rewardStyle may also disclose information to exercise or defend our legal rights, to protect the security of our Services and business, to investigate and prevent illegal or tortious activity, to protect the property or safety of rewardStyle or others, and to enforce rewardStyle agreements or other policies.
We may share your data if some or all of our business is sold, acquired, or merged with another company.
As we develop our business, we may buy or sell some or all of our assets and, depending on the transaction, your personal information may be one of the transferred assets. Similarly, if rewardStyle should ever merge with or be acquired by another company, we may share your personal information with any entity resulting from such transaction. Any entity that acquires your data in this manner will have the right to use your data as set forth in this Policy. Separately, if rewardStyle should ever file for bankruptcy, the bankruptcy trustee has the right to sell the information you provide to us to a third party.
We cannot guarantee the security of your data. Please see the measures we take Security below.
We cannot ensure that all of your private communications and other personal data will never be disclosed in ways not otherwise described in this Policy. By way of example (without limiting the foregoing), we may be required to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmission of private communications, or users may abuse or misuse your personal information that they collect from the Services.
If you are a California resident, then you may have certain rights relating to whether any third parties have received your information for their direct marketing purposes.
For California residents: Under California Civil Code Section 1798.83, if you are a California resident and rewardStyle has an established business relationship with you, you may have the right to request information from rewardStyle, free of charge, regarding the manner in which rewardStyle shares certain categories of personal information with third parties for their direct marketing purposes (if any) and the names and addresses of the third parties with which we have shared such information during the immediately preceding calendar year. Alternatively, at our election, rewardStyle may provide you with a cost-free means to choose not to have your information shared. You may make two (2) request each year by emailing us at datarequests@rewardStyle.com or writing us at:
rewardStyle's designated email address for such requests is datarequests@rewardStyle.com. You may also request this information by writing to:
ATTN: Data Requests
3102 Oak Lawn Avenue
Suite 900
Dallas, TX 75219
Deletion Request Rights: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
If you are a California resident under age 16 and a registered user of the Service, you may ask us to remove content or information that you have posted to the Service by emailing us at privacy@rewardstyle.com.
If you would like to opt-out of rewardStyle sharing your information with affiliates, service providers or customers please click HERE.
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter into a contract that describes the purpose and requires that third party to keep that personal information confidential and not use it for any purpose except performing the contract.
Under the CCPA, we are the “Business” that collects your personal information and determines the means and purposes of processing. The entity/person engaged to processed your personal information on our behalf is the “Service Provider”. The Service Provider processes your personal information for a business purpose pursuant to a contract with rewardStyle.
We collect data through cookies and other tracking technologies. For more information about cookies, see our Cookie Policy.
We may use cookies, pixels, scripts, etags, advertising IDs, IFA/IDFA, log files, clear gifs, web beacons, deep linking or other technology. We may use these technologies in a variety of ways, including but not limited to:
You can refuse cookies by turning them off in your browser. However, if you turn off cookies, then you may not be able to utilize certain features of the Services. Turning off and/or deleting cookies does not affect other tracking technologies, such as device fingerprinting.
This Privacy Policy covers the use of cookies and other technologies by these Services only.
rewardStyle or an affiliate network (each an "Affiliate Network Partner") may drop cookies on your device and/or web browser or utilize other tracking technologies. For example, once you click on a particular link, you will be directed by rewardStyle or the Affiliate Network Partner to a merchant's e-commerce site, at which point rewardStyle or the Affiliate Network Partner will drop a cookie on your browser. Among other reasons, these cookies are dropped so that our Services can monetize visits to Influencers and other actions.
rewardStyle may also utilize third party tracking technology, such as deep linking, to leverage cross-app and cross-site functionality.
Another tracking technology is a script that collects device information to permit what is known as device fingerprinting. (see, e.g., FTC Consumer Guide on Online Tracking - What is device fingerprinting?) For example, this data collection may permit generation of device fingerprints and cross-device profiles to better understand who visits particular Influencers, how often, unique visits, repeat visits, and more.
To the extent permitted by applicable law, you agree that rewardStyle is not liable for the content or use of personal information by third parties, including, without limitation, SNS, Influencers and Merchants, and including their use of cookies and other tracking technologies. You should consult the privacy policies and terms of service for those individual websites and services.
By agreeing to the terms of this Policy and by using our Services, you consent to the cookies and other tracking technologies referenced above. In order for you to be a registered and active user of the Services, you must agree to accept cookies and other tracking technologies. If you wish to opt-out of cookies and other tracking technologies altogether, then visit our Choice/Opt-Out Section
You may encounter Linked Technologies that have their own privacy policies.
The Services may contain links to third party sites, networks – including social network sites like Instagram, Snapchat, Facebook, Twitter, Pinterest or others, platforms or apps ("Linked Technologies"), including retailers and advertisers. However, please be aware that rewardStyle is not responsible for and cannot control the terms of service or privacy policies of such other Linked Technologies. We encourage you to be aware when you leave the Services, and to read the applicable agreements and privacy policies for each and every Linked Technologies. The Agreement applies solely to these Services. rewardStyle is not responsible for and makes no representations or warranties regarding Linked Technologies, including without limitation, the content, accuracy, opinions, functionality, or services provided in such Linked Technologies. Inclusion of any Linked Technologies on the Services does not imply approval or endorsement by rewardStyle. If You decide to access any Linked Technologies, then You do so at your own risk.
Our Services are not for use of anyone under the age of 13.
These Services are not for use for anybody under the age of 13. By using these Services, you verify that you are over the age of 13 and in compliance with this provision. rewardStyle will not knowingly collect or use personal information from anyone under 13 years of age. If rewardStyle obtains actual knowledge that it has obtained personal information about a child under the age of 13, that information will be permanently deleted from our records.
You have choices about how your data is collected, the ability to delete certain data, and the ability to close your account.
Cookies. You may be able to delete and/or turn off cookies as your browser or device permits. Unless you block or control cookies going forward, deleting cookies will only address cookies on your device at that moment. If you disable cookies entirely, rewardStyle Services may not function properly. Please note that other tracking technologies, such as device fingerprinting, are not stopped or impacted by turning off or deleting cookies.
Flash Cookies. Some newer versions of browsers will let you control and/or delete Flash cookies. If you use a browser or device that does not let you delete Flash cookies, then try Adobe's Website Storage Settings. Similar to regular cookies, deleting Flash cookies will only address the Flash cookies on your device at that moment. Please note that other tracking technologies, such as device fingerprinting, are not stopped or impacted by turning off or deleting Flash cookies.
Other Tracking Technologies. You may be able to turn off and/or delete some scripting functionality as your browser or device permits. If you disable scripting functionality, rewardStyle Services may not function properly. Please note that other tracking technologies, such as device fingerprinting, are not stopped or impacted by turning off some script functionality.
Opting Out from Interest-Based Ads: US residents may visit www.aboutads.info/choices to opt out of interest-based advertising by companies participating in the DAA self-regulatory program and European Union residents may opt-out of interest-based advertising by companies participating in the EDAA at www.youronlinechoices.com. Your browser must accept third-party cookies before opting out. You can also express your choices through the following platforms: IAB opt-out platform, Network Advertising Initiative opt-out platform, Digital Advertising Alliance platform that provide options to express your choices for all companies that are registered in this platform. Please note that if you disable the display of personalized ads from rewardStyle and other advertising partners, you will continue to receive ads that are less relevant to your interests/browsing behavior.
Opting Out for Application Data: To opt out of interest-based advertising on mobile apps, US residents may download the DAA's AppChoices application from the Android or Apple app store.
Opting Out for Location Data: You may opt out of precise location data by using the location services controls in your mobile device's settings. Please note that this does not impact geolocation inferences, which may be possible through IP address information.
Opting out of push / local notifications: We may send push or local notifications to your device to provide updates and relevant messages. You may be able to manage notifications from the Sites, Apps or through your device.
Effect of Opting Out: You will need to renew your opt-out choice if you use a different device, use a different browser, or erase cookies from your browser.
Unsubscribing from emails: You may opt out at any time by using the Opt-Out or Unsubscribe option at the bottom of most of our mass email communications, or by contacting us through the "Contact Us" section of the Services.
Account: You may also choose to close your account at any time.
Although we work to protect your data, we cannot warrant or ensure its ultimate security.
To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before creating your account. The user who created the account is responsible for maintaining the secrecy of their unique password and account information at all times.
We use what we believe to be appropriate procedures to protect information against unauthorized access and disclosure. However, information you elect to post on our Services, emails and other information you send to us are not encrypted and such transmissions cannot be considered a secure means of transmitting sensitive information.
You should be aware of the limitations of security, authentication, encryption, and privacy measures used in connection with the Internet and that any information you transmit through the Services may be damaged, corrupted, "sniffed" and/or accessed by another person without your permission. Regardless of the precautions taken by you or by us, "perfect security" does not exist on the Internet. Third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the Services. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private. We cannot ensure or warrant the ultimate security of any information you transmit.
If for some reason you believe rewardStyle has not adhered to the principles of this Policy, please notify us at legal@rewardstyle.com. For those in the EU / EEA, send questions to datarequests@rewardstyle.com
If you are in the EU / EEA, then this section applies to you.
Personal Data is any information relating to an identified or identifiable natural person in the European Union (“EU”) and European Economic Area (“EEA”).
LTK is the data controller of Personal Data you provide on our Services (within our Apps or on our Sites).
You may contact LTK via email at datarequests@rewardstyle.com or by mail at:
rewardStyle
3102 Oak Lawn Avenue
Suite 900
Dallas, TX 75219
ATTN: Data Request
We have lawful bases to collect, use, and share your data.
As explained above, we process Personal Data in various ways depending upon your use of our Services. We process Personal Data on the following bases: (1) with your consent; (2) as necessary to perform a contract when you request Services; and (3) as necessary for our legitimate interests in providing you with our products and Services, enhancing and customizing our Services, conducting analytics and delivering relevant advertising as set forth above.
If you are in the EU / EEA, then you have certain rights relating to your personal data.
We transfer, store, and process your data outside your country.
We are headquartered in the United States of America. Personal Data may be accessed by us or transferred to us in the United States. The European Commission has not determined that the United States ensures an adequate level of protection for Personal Data. By providing us with Personal Data, you consent to this transfer. We will protect the privacy and security of Personal Data according to this Privacy Policy, regardless of where it is processed or stored. By providing us with Personal Data, you consent to the storage or processing of Personal Data in the United States and acknowledge that the Personal Data will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your Personal Data.
The Personal Data we obtain about you may be retained up to seven years.
You can contact us for complaints or questions.
Any notices or communication sent to you by rewardStyle will be sent to your email address on file with rewardStyle, which may be updated by you in writing at any time. It is your responsibility for ensuring that rewardStyle has your current email address at all times. Any notice sent to you via such email address by rewardStyle shall be deemed given, received, and read by you, whether or not it actually is received and/or read.
Any notices or communications sent by you to rewardStyle pursuant to this Policy must be in writing and sent to the address specified herein or such other address as rewardStyle may specify in writing.
All notices will be sent to:
For those in the EU / EEA, send complaints or questions to datarequests@rewardstyle.com
