LTK Optimize
Get personal. Scale faster.

LTK Optimize is a white-glove, Creator managed service from strategy to turnkey implementation with 24/7 full-funnel reporting. LTK Optimize empowers you with senior strategists and AI tools leveraging our 13 years of unmatched data to achieve your KPIs.

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You are Awesome. Don't forget it.

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The new community-first LTK experience empowers brands to grow their audiences like never before. Personalized search and discovery based on location and interest puts consumers back in control of their feed and amplifies your brand’s message.

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LTK Marketing Funnel

Marketing funnel-1

Delivers 4B+ in
trackable sales

LTK is the community where Creators run their businesses and personally share their campaigns with each other, creating virality with 40M avid shoppers. LTK AI Enriched offers solutions to power more intelligent 360 Creator messaging, scaling brand awareness.

Today, 40M consumers shop on LTK and trust LTK’s curated Creators more than ads or Celebrities*, amplifying Creator reach 2X** to scale brand adoption faster and drive $4.1B in trackable sales annually.

LTK Consumers rank quality and brand as top two of five purchase factors vs. general population ranking price first and brand last.

LTK consumers are:

Intelligent Creator casting

Efficient Creator rates for the long term

Runway to scale what works

More than 40 million consumers shop with LTK’s curated content Creators, trusting them more than ads or celebrities.* Their loyalty amplifies Creator reach by two times** to scale brand adoption and drive $4.1 billion in annual sales.

LTK consumers rank quality and brand as their No. 2 and No. 5 top purchase factors, while the general population prioritizes price.

*2023 LTK Holiday Shopper Study, **2021 LTK Influential Shopper Study

LTK consumers are:

LTK Leaderboard

Identify your top organic performers from the industry’s largest network of curated Creators to build the most powerful partnerships.

LTK Power Gifting

Offer Gifts and Discount Codes to your top Creators and effortlessly increase engagement and strengthen key relationships to amplify reach.

Today, 40M consumers shop on LTK and trust LTK’s curated Creators more than ads or celebrities*, amplifying Creator reach 2X** to scale brand adoption faster and drive $4.1B in trackable sales annually.

LTK consumers rank quality and brand as top 2 of 5 purchase factors vs. general population ranking price first and brand last.

*2023 LTK Holiday Shopper Study, **2021 LTK Influential Shopper Study

LTK consumers are:

LTK Match

A precision tool enriched by LTK AI to analyze 13+ years of proprietary data, instantly match brands with optimal Creators, and maximize the impact of marketing efforts.

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LTK 360

Unmatched, actionable reporting that empowers brands to understand and help drive Creator performance. Insights and reporting pulled from inside the LTK app and beyond.

LTK 360 6

LTK CAMPAIGNS

Scale faster through personal connections

Managed service to scale through curated LTK Creators.

White-glove campaign strategy and management
Robust full-funnel tracking and analytics
Planning, casting, executing, and reporting, with end-to-end service delivered across all channels
Intelligent, historical Creator and category data for better casting
Content authenticity promotes across relevant channels
Creators’ businesses on LTK focused on full-funnel awareness to transactions

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LTK BOOST

Scale reach boosting from a Creator's social handle

An LTK exclusive for your business.

Amplify reach and target audiences with posts that outperform ads*
Creator authenticity and organic campaign collaboration drives higher engagement
Turnkey solution to simplify and scale Creator Marketing
Incremental budget allocation towards working media dollars vs. Creator fees
Quicker go-to market process than traditional ads
Accelerated success

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LTK ADS

Scale awareness with authentic content

Messaging to grow Creator and consumer awareness on the LTK platform to increase organic posts and amplify Creator collaborations.

Grow organic engagement and reach with takeovers, search, banner ads, and Email.

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CONNECTED TV

Scale Creator content with Connected TV

LTK curated Creators produce content edited with branded assets to create a Connected TV spot, saving brands time and money compared to traditional production.

Work directly with an LTK specialist to harness the power of Creators for your brand's Connected TV.

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LTK RMN

Expand retail media networks with full-funnel reporting

Trust the leader in Creator marketing for RMNs as LTK works to:

Help retailers and brands scale their offerings
Integrate LTK 360 reporting to expose the power of your investment

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LTK SOIRÉE

Grow in-person relationships with LTK Creators

Participate in exclusive events to connect more deeply:

Join LTK Con, LTK Beautiful, and LTK Active annual events
Take part in webinar sessions, festivals, and agency events
Invest in VIP sponsorship packages to network with content Creators and shoppers

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Optimize GIFs (7)

of Gen Z and Millennial women say they search Creator content when looking for beauty or personal care.*

Gen Z and Millennials rank Creator content search higher than retailer sites for brand discovery.

*LTK x Northwestern Study

01

The followers of Creators selected by LTK AI click to shop, sample, and learn more from their LTK Shop in the app.

02

LTK AI empowers Creators to better promote your brand’s products to their followers on earned media.

03

LTK AI serves up optimal products for shoppers to purchase, get a sample, or learn more about the most relevant brand and retailer offerings.

04

LTK AI organically shares linked products on the LTK app with Creators and their 40M shoppers with evergreen searchable content.

LTK CONNECT

Self-service platform for Direct-to-Consumer brands

LTKConnect_Banner

A self-serve product for Direct-to-Consumers brands who want to invest beyond organic linking to engage Creators with paid end-to-end campaigns and LTK 360 reporting. Perfect for small to medium sized business looking to kick-start Creator Marketing by providing brands with campaign performance within our network, including clicks, sales, orders, and insights into Creators and their followings.

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LTK Most Loved Awards

We evaluated millions of Creator-linked products loved by over 40M consumers. Winners were determined by analyzing metrics from LTK AI Enriched data and based on engagement, consumer interaction, clicked links, and sales. Check out the annual roundup of the most shopped, talked about, engaged with, and coveted products by leading trendsetters, our LTK Creators.

SEE THE WINNERS →

Influence through Retail Media Networks

LTK is the leader in retail media network (RMN) influencer programs. We use unmatched data and expertise to grow digital and in-store influence in sales and revenue for brands, networks and their partners.

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Engagement and sales amplified by 2X*

Explore our national study to learn how our proven brand and influencer platform can help grow your sales two times by engaging the right audience* with Creator marketing.
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LTK Connect: our self-serve for DTC brands

LTK Connect is a self-serve product that helps direct-to-consumer brands and agencies of all sizes connect with trusted LTK Creators. Get started to drive traffic, sales, and brand awareness.
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Sponsored content that drives sales

Get unique access to more than 13 years of cross-channel and global brand performance data to cast the right content in campaigns and position your brand in the context of Creators’ lives.

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Your products, integrated

Drive traffic and sales by incentivizing LTK Creators to create, publish, and promote organic content that features your products. Drive purchase confidence with shoppers and track everything on our platform!

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On-brand, On-demand

Commission, license, and distribute Creator content for your marketing channels. Licensed imagery from premium content Creators can boost social engagement rates and brand authenticity faster than in-house creative.

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Access our shopper community

LTK is the largest Creator shopping community of creators, consumers and brands. More than 40 million monthly shoppers engage with LTK.

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Data-led strategies that grow your brand

LTK uses over a decade of brand and retail expertise and historical sales data to make informed decisions throughout your Creator marketing program. From finding influencers to casting to tracking performance, we drive results for your Creator Marketing goals and strategies.

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LTK recognizes brand excellence in Creator Commerce™ with the annual LTK Brand Awards. Each year, brands are selected based on their Creator strategies and LTK proprietary benchmark data that measures content reach, engagement, awareness, and sales. Explore the 2024 award winners to see the latest trailblazers in Creator Commerce™.

*Creators are trusted more than ads according to the 2022 LTK Holiday Shopper Study. LTK has measured double-digit improvements in boosted posts vs. brand ads in side by side comparisons.

Featured Creators: @kosta_williams, @9to5chic, @christineleeee, @iamservante, @stylepashion, @Sarah.Naja, @sbkliving, @bijpatel, @thanya, @tylauren, @ZachWebber, @laurawgodfrey, @Rachelshea_, @brookemoraleshome, @brenna_anastasia, @laineandlayne, @StreetandGentle, @DemarcusBsean, @shelbysaywhatblog, @the_broadmoor_house

Influence through Retail Media Networks

LTK is the leader in Retail Media Network influencer programs. It establishes and scales digital and in-store influence in sales and revenue for networks and their partners with unmatched data and expertise.

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Engagement and sales amplified by 2X*

Learn how our proven brand and influencer platform can help grow your sales 2X when engaging the right audience* with Creator Powered Marketing from our national study.

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LTK Connect: our self-serve for DTC brands

LTK Connect is a self-serve product specifically designed to help Direct-to-Consumer brands and agencies of all sizes to connect directly with our most trusted LTK Creators to drive traffic, sales, and increase brand awareness.

Get Access

Your products, integrated

Drive traffic and sales by incentivizing LTK Creators to create, publish, and promote organic content that incorporates and features your products to drive purchase confidence with shoppers. All trackable within our platform!

Get started

On-brand, On-demand

Commission, license, and distribute Creator content for your marketing channels. Faster and more efficient than producing in-house creative, licensed imagery from premium Creators can boost social engagement rates and brand authenticity.

Get started

Access our shopper community

Amplify your campaign through the single largest Creator shopping channel: LTK. Millions of monthly shoppers trust the LTK app, website, newsletter, and social platforms to search Creators’ LTK Shops.

Get started

Data-led strategies that grow your brand

LTK utilizes decades of brand and retail expertise with historical sales data to deliver informed decision-making throughout your Creator Marketing program. From smart casting to performance tracking, we give opportunities that drive results on your investment.

Get started

LTK OptimizeGet personal. Scale faster.

LTK Optimize is a white-glove, Creator managed service from strategy to turnkey implementation with 24/7 full-funnel reporting. LTK Optimize empowers you with senior strategists and AI tools leveraging our 13 years of unmatched data to achieve your KPIs.

You are Awesome. Don't forget it.

LTK Marketing Funnel

Delivers 4B+ in trackable sales

LTK is the community where Creators run their businesses and personally share their campaigns with each other, creating virality with 40M avid shoppers. LTK AI Enriched offers solutions to power more intelligent 360 Creator messaging, scaling brand awareness.

Cast Creators more efficiently

LTK’s AI machine learning is powered by artificial intelligence and 13 years of proprietary data:

LTK scales faster than social ads

LTK Leaderboard

LTK Power Gifting

LTK Match

A precision tool enriched by LTK AI to analyze 13+ years of proprietary data, instantly match brands with optimal Creators, and maximize the impact of marketing efforts.

LTK AI gets personal to reach tipping point faster

360° winning strategy

A holistic personal approach to how brands scale full-funnel growth faster.

LTK 360

Unmatched, actionable reporting that empowers brands to understand and help drive Creator performance. Insights and reporting pulled from inside the LTK app and beyond.

360° winning strategy

LTK CAMPAIGNS

LTK BOOST

LTK ADS

CONNECTED TV

LTK RMN

LTK SOIRÉE

of Gen Z and Millennial women say they search Creator content when looking for beauty or personal care.*

Gen Z and Millennials rank Creator content search higher than retailer sites for brand discovery.

Discovery to doorstep

01

02

03

04

LTK CONNECT

LTK Most Loved Awards

Brand Central

LTKCon

Brand Central blog

Case studies

Verticals we serve

Webinars & live events

Brand agency & affiliates

Top benefits for your brand

Influence through Retail Media Networks

Engagement and sales amplified by 2X*

LTK Connect: our self-serve for DTC brands

Sponsored content that drives sales

Your products, integrated

On-brand, On-demand

Access our shopper community

Data-led strategies that grow your brand

Influence through Retail Media Networks

Engagement and sales amplified by 2X*

LTK Connect: our self-serve for DTC brands

Sponsored content that drives sales

Your products, integrated

On-brand, On-demand

Access our shopper community

Data-led strategies that grow your brand

LTK Optimize
Get personal. Scale faster.

Delivers 4B+ in
trackable sales