“We expanded our Creator Marketing strategy beyond our core apparel categories into our home, lifestyle and beauty assortment, using creators as an authentic and honest resource, and as a vehicle for introducing these new products and category offerings from UO to their shoppers.”

- Kelly Reilly, Digital Marketing Manager

“LTK Brand has helped us to grow our program not just in sales but in sentiment and perception for key Walmart categories.”

- Farah Maloof, Director, Strategic Partnerships and Business Development

“The LTK Brand team was able to quickly understand the reality of Mary Kay’s business, where sales will always be attached to an Independent Beauty Consultant, and how this would bring a huge challenge to read the sales results.”

-Mariana Marquezini, Head of Public Relations

“2020 was a challenging year because of the pandemic, but it was also a year where we accelerate transformations. Acceleration in terms of digital, but also in terms of relationship with shoppers.”

-Patrick Sabatier, Chief Institutional Relations, Communication & Sustainability Officer

“In 2020, we saw that IDA’s brand recognition had grown, people wanted to know more about our company and our purpose. This opened opportunities for partnerships as well as publicity with a few known creators – which amplified our voice and presence.”

- Marilia Idesti, Head of Branding and PR