Small Brands: Grow your Shopify store

You’re a small brand, looking to grow and maximize ROI as much as possible. 

Influencers help smaller brands make the most of their Shopify marketing strategy and spend through licensed influencer content. Over the course of your influencer campaigns, you’ll build a collection of licensed evergreen and reusable content that continues to convert across your owned channels. For example, your brand can use the creator content on your own Instagram page and website.

Connect with Creators to grow your business

LTK Connect is a self-serve collaboration management tool specifically designed to help brands who want to engage creators beyond organic affiliate linking through paid content with end-to-end campaigns and reporting. LTK Connect connects brands directly with LTK Creators to drive traffic, sales and increase brand awareness. LTK’s curated creators are the most trusted and successful in the world. LTK provides creators with a digital store front that allows them to merchandize their content into one shoppable destination for consumers. LTK also features its creators on its 5-star shopping app with millions of shoppers.

Large Brands: Scaling your Shopify brand

LTK influencers and content creators help larger online brands expand their current strategy. Influencers draw a direct connection between you and the consumer – offering customer feedback and fresh ideas for influencer campaign expansion – and increased reach and revenue. 

At LTK, we offer influencer marketing management, so you can easily develop and maintain partnerships with the right influencers through a full-funnel approach. As a larger Shopify brand, you’ll work with diverse influencers to scale your program, test new verticals, and create multi-channel influencer strategies.

What is an LTK influencer?

LTK influencers are content creators with a highly-engaged social media following who use their authentic connection with followers to promote your online store’s products and brand. 

Four types of influencers

Successful store influencers come in all follower counts, aesthetics, and niches. But they all tend to care about the products they promote, listen and learn from their followers’ tastes and preferences, and stay on the pulse of trends in their niche and social media as a whole.

Influencer marketing content

Effective influencer content must be genuine, real, often in real-time, and engaging through visuals.

Brands tend to overproduce and overhype their products, but consumers want advice and guidance– not to be aggressively sold to or misled by perfection. 

Influencer marketing breaks down illusions between a brand and its customers. Creator content is based on the influencer’s true thoughts and feelings as they go about their daily lives, which has more of an impact on today’s shopper.  

Influencers are impacting the way consumers make small- and large-scale purchases via:

• User-generated content
• Aesthetic and authentic imagery
• In the moment of everyday life   
• Testimonials & tutorials
• Before-and-after photos
• Collections and gift suggestions
• Product roundups 
• Highlight Reels 
• Q&As and live streams 
• Unboxing videos

How to find influencers for your brand

LTK simplifies finding the right influencers that align with your brand and audience with 10 years of unmatch influencer data, and the world’s #1 and most trusted curated creator network.  Some important best practices to consider as you begin your casting process include: 

Connect with Creators to grow your business

LTK Connect is a self-serve product specifically designed to help brands who want to engage creators beyond organic affiliate linking through paid content with end-to-end campaigns and reporting.  LTK Connect connects brands directly with LTK Creators to drive traffic, sales and increase brand awareness.

Understanding Influencer Marketing Management

Influencer marketing is complex, and doing it all in-house can be expensive and time-intensive. It’s hardly worth it without the data to back up your decisions and effort. You shouldn’t have to guess your way through influencer marketing or search through millions of influencers for the ones best fit for your Shopify brand.

With substantial influencer data from an influencer marketing platform, the right lifestyle influencers can help you regularly reach niche audiences, improve brand perception, build brand identity, and set your brand apart in the marketplace.

Influencer marketing management and an influencer marketing hub will walk you through:

• Determining goals and budget
• Conducting influencer research and casting  
• Determining target deliverables
• Writing and facilitating contracts 
• Negotiating influencer rates 
• Ensuring contract fulfillment
• Monitoring budget and proving ROI

At LTK, we help brands of all sizes every step of the way with creator commerce. As an influencer marketing hub designed for creator management, we help you do it all in-house, so you have the influencer intelligence to run effective influencer marketing campaigns without completely outsourcing to an agency.